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You’ve conceptualized your digital product store and you’re ready to start selling your products – now what? Well, now it’s time to organize your products and content into a cohesive website that enables your customers to get to know your brand, and easily browse and make purchases. Having an attractive, efficient website layout and an up-to-date, streamlined purchase process is essential if you want to get your store up and running – and see some results from all of your hard work! So, let’s take a look at the most important elements you need to bring your store to life.

When it comes to WooCommerce, what does conversation rate optimization look like? How much will it cost? Are there things that are easy to miss but could make a big difference? And — if you had thirty minutes a day to spend on conversion rate optimization, here’s where you should begin.

Whether you’re just getting started, or you’ve been around the block and back again, marketing will always be a part of your business. Marketing is broad. It’s not just an ad in The Economist, or a billboard in Times Square. You don’t need a multi-million dollar budget for a 60-second spot in the Super Bowl ad break, nor do you need to try and win awards at Cannes. When you speak to someone about your company, that’s marketing. When you send an email with your company signature, that’s marketing. When you give a local meetup talk or participate in a podcast about your expertise, that’s marketing. And it is crucial to the success of your business. Here are the channels you could use to do it right.

A product roadmap “translates strategic decisions into actionable plans that provide direction for the development team and other stakeholders” (Strategize). It is a Document (the smaller the better) that you share with key stakeholders (the folks who care about / are affected by your product) to communicate direction, get their input, and facilitate alignment. A roadmap is not a backlog or a checklist of todos (those are important, but different).

Numbers and metrics can be stressful. As a business owner, you’re likely swimming in numbers every day. Revenue, net profit, tax, expenses… numbers and statistics are your life. Plus, you’re also the creator of your digital product or service, working tirelessly in an increasingly saturated online market, getting it done. Here are the most important website and eCommerce metrics specifically for digital products, so you can spend less time living in a statistical slurry, and more time working on improving and growing your business.

Launching your new marketplace is an exciting time! But first, you need to get some vendors on board. What’s a marketplace without products? You can build the most beautiful website in the world, but if you don’t have any products, you’ll probably be hearing crickets! The question is, where are the people who make the products you want to sell? Where should you be looking? In this article, we talk about some of the best places to find your first marketplace vendors, so you can start selling!

Pricing digital products can be a challenge. If you’re not sure where to start, getting a ballpark idea from your competitors can be a helpful reference – but there’s more to it than that! Creating your own pricing framework can help you to qualify your products and place them into tiers based on predetermined categories and criteria. There are also some different concepts and pricing models you can utilize to take some of the decision-making weight out of the process and make it a little easier to settle on a number. Let’s take a look at some tips for structuring your digital product pricing for success!

If you’ve been running your eCommerce store long enough, you’ve probably heard this statistic: 69% of carts are abandoned by shoppers. In fact, you may be a bit tired of hearing that number, especially if you’re not sure if it even applies to your store, or what you can actually do about it.

Do you want to sell digital downloads in WordPress? If so, then you’re in the right place! Choosing the perfect eCommerce platform is half the battle, and you’ve already won that! With WordPress, you can easily set up a full-fledged eCommerce store for selling digital products, without having to touch any code. If you’ve no idea how to get started, we’re here to help you. In this article, we’ll guide you through the entire process of creating a WordPress eCommerce store for selling digital downloads, step-by-step.

A quality newsletter can do a lot of things, from announcing new products, services, and sales, to passing along useful information to your audience and promoting customer retention. You can send out newsletters to ask your customers for feedback, or showcase customer success stories and real-world use cases. But, what are some of the best practices when it comes to writing digital product store newsletters in particular? In this article, we’ve put together a brief guide to help you create stellar newsletters for your own digital product store!

In the following post, I’m going to teach you a handful of new words and phrases. They are based on the kinds of curriculum that business schools around the world are teaching. When training people who aspire to be corporate executives, establishing long-term competitive advantage is the ultimate goal. It’s within these frameworks that we found guidance, if not answers, on how to stand out in a crowded market.

A picture is worth a thousand…dollars? If priced correctly and marketed to the right customers, it certainly could be. Photographs can definitely be distributed as products on the web and there’s a huge market of customers looking for just the right image. Do you have an interest in turning photography into dollars? The following hopefully gives you some food for thought before getting started.