If you’ve tried to grow your business, you’ve probably heard about lead generation. While generating good leads is certainly important, going after them can also be a lot of work.
The article and podcast below talk about how you can better evaluate the worth of the leads you’re generating, allowing you to focus your efforts on more effective channels and ensure the work you put into generation leads for your business actually pays off in the long run.
Have you ever wondered how much a new lead is actually worth to your business? And, more specifically, whether you have a particular funnel or channel that brings in more valuable leads over others? It can be frustrating trying to glean these kinds of insights from a tool like Google Analytics (because you can’t), which is why Troy’s discussion with Keith Perhac is a must-listen.
Read full article: Keith Perhac on Calculating the Actual Value of Your Leads