WordPress is the largest CMS in the world, powering ~1/3 of all websites. The WordPress editing experience hasn’t changed much in over a decade and Gutenberg now aims to completely reinvent it. That’s a big deal.
It won’t be easy, but here’s 1) why it’s worth it and 2) what it means for page builders.
The WordPress ecosystem has been trying to improve the site editing experience since before plugins entered core in WordPress 1.2 (2004). There have been page builders, theme frameworks, front-end editors, etc. all trying to improve the WordPress experience.
Like every meaningful advancement, there are these wild west days of churn to find something that works. There have been a lot of great tools and learnings, but there has also been a lot of fragmentation across dozens of page builders, theme frameworks, etc. that don’t work well together.
If you’ve been around WordPress for a while you’ve seen some cringe-worthy examples of this. For example, a site with a bloated “multipurpose” theme…using a page builder…and using WooCommerce or some similar monstrosity. It’s a mess.
Why do we have page builders, theme frameworks, shortcodes, custom post types, and more? All to fill the gap between what WordPress core does and what users want.
The WordPress ecosystem is built around a broken system with bloated themes, widgets, shortcodes, custom post types, menu items, page builders, etc. These DO NOT exist because they’re the best way to build a website. They DO exist because they’re compensating for WordPress’s shortcomings in fulfilling users’ needs.
Gutenberg aims to standardize and add these foundational elements that WordPress lacks.
While experienced users may be used to this (like you get used to a bad knee and don’t notice limping), it’s a bad experience for new users and it’s holding WordPress back.
This is why WordPress needs Gutenberg.
This is a question I see asked a lot. The answer is yes, but not how you think.
TL;DR “page builder” is a description of “how” page builders work, not “what” page builders do from a jobs-to-be-done (JTBD) perspective. There will always be a market for the what. It’s only the how that’s changing.
For example, page builders provide a flexible interface (modules, drag & drop, etc.) that gives customers advanced customization beyond WordPress core. The flexible interface is only relevant because it enables the customization. The customization is what customers want.
To reiterate, the only reason page builders provided the interface (via their own frameworks) was because WordPress didn’t. They had to provide the interface in order to give users what they want.
In a sense, Gutenberg frees page builders to focus on what customers actually pay them for: advanced customization beyond what WordPress core does (or will ever do).
Over the next few years as Gutenberg develops we’ll see page builders migrate from their old (own) frameworks to Gutenberg and evolve from page builders into customizers.
This should provide a major advantage as they can redeploy resources from maintaining (and supporting) their own frameworks to focus on building the best customization experience in innovative ways.
But will pure customization be a big enough market for customizers (page builders) to thrive in the future? Oh, yeah! Here’s why:
There will be thousands of new opportunities to make money with WordPress. The future is bright for those who adapt.
There will also be page builders that fail to make the transition. They’ll try to stay relevant by adding “Gutenberg compatibility” with their old page builder frameworks. This is like adding “electric compatibility” to gas-powered vehicles–it misses the point. Perfect reasoning from wrong premises.
But we can’t fault page builders for behaving this way. Switching to Gutenberg when you have a paying customer base using your old framework seems counterintuitive. Companies are supposed to leverage their advantages, not destroy them, right?
They’re sticking to what made them successful in the past, oblivious that it’ll doom them in the future. Sometimes you have to disrupt yourself before somebody else does. The hard part is knowing when.
This is the classic problem with incumbents. For example, despite being one of the first to mobile, Microsoft was too focused on what made it successful in the past and ported Windows to mobile (made Windows mobile compatible) rather than thinking mobile-first like Apple and Android. Sound familiar?
There’s resistance to Gutenberg in the community, primarily by existing WordPress users used to the way things are. If you’re an existing WordPress user (especially a freelancer or agency) it can be scary to think about how this could impact your business. Some reasonable questions and concerns are:
…and dozens more.These are all reasonable concerns and the uncertainty of not having answers can create fear that manifests as resistance and anger, especially when livelihoods are at stake.
The WordPress team could have handled the approach and messaging around Gutenberg better. If existing users (especially WordPress professionals and plugins/theme authors) were brought along better, then Gutenberg would have more community support.
But this is very hard work and they’re human. They’re also volunteers dedicating a nontrivial amount of their limited time on this earth to improving a project we all rely on and use for free…so let’s cut them some slack, appreciate their efforts and contribute through constructive criticism. This is what makes WordPress great.
The great thing is that the only reason this is happening (people passionate about making WordPress better and people passionate about not ruining it) is because we all care deeply about WordPress. Remember, this is what makes WordPress great! Let’s get through it together.
Gutenberg still has a long way to go to earn the confidence of the community and it’ll take more than just polishing the experience. It’ll take listening to the community, addressing the concerns around Gutenberg like helping existing professionals adapt to the change, ensuring more plugins are compatible, etc. Even hosts should be involved and educating their customer bases.
This is a community project and it’ll take the community to make it successful. When it is, we’ll all have more of the growing WordPress pie.
Here’s to 50% and the next 15 years! ???See Full Post →
Affiliate marketing a great way to bring in extra traffic and sales to your service or product. But what happens if you already have an affiliate program up and running, only to decide a different platform would be a better fit for your needs?
The article below will show you how to switch from one affiliate marketing platform to another. It breaks down the steps into a migration timeline, detailing what you need to do leading up to the switch, during the switch itself, and it the following weeks afterwards to make sure the whole process goes as smoothly as possible for both you and your affiliates.
So, you’ve decided to switch affiliate marketing platforms – now, it’s time to actually make the switch. In this post, we’ve put together a brief guide to migrating from one affiliate marketing platform to another to give you an idea of what to expect, what to prioritize, and how to structure the process so that your transition is as smooth as possible!
Read full article: Migrating from one affiliate marketing platform to anotherSee Full Post →
Client onboarding is important. Getting to know them and understand their needs, setting their expectations, and other essential tasks happen during this stage. But it can also take up a lot of your time.
The article below talks about how to automate your client onboarding process using contact forms to get answers to your key questions. It goes into more details on the reasons for doing this, provides a list of suggestions for fields you may want to include, gives advice on what to do in the meantime, and more. Streamlining your processes can be a big time-saver, so be sure to give it a read.
There’s a lot more to onboarding new clients than meets the eye. Sure, there are the major necessary evils, like invoicing, support and contracts, but have you ever thought about all the time you spend organizing emails, files, requests, logins, tasks and notes? The more clients and team members you add, the more confusing the whole thing gets.
Luckily there are so many tools and approaches you can take to make onboarding new clients a breeze, while keeping yourself sane and your clients happy. Here’s how forms can help you out.
Read full article: How To Automate Client Onboarding with WordPress Contact FormsSee Full Post →
Web design is a high-demand service, but that doesn’t mean work is always reliable. There are a lot of people providing it, and the demand fluctuates from time to time. This means that despite the potential earning the field has, your income can be highly inconsistent.
The article below aims to help you deal with this problem by presenting seven additional income streams web designers can pursue. From teaching your skills to others to creating and selling graphics, it goes through each suggestion and provides further info and links to help you find the best options for you.
Drumming up web design business can be a challenge. It’s often irregular; meaning you may get a lot of work requests all at once and go long periods with few or no new clients. For this reason alone establishing multiple streams of income is a great idea. Especially passive income steams that earn even when you’re not actively working on them. Ensuring that even when new clients are scarce, you’re not worried about cash flow. In this article, we’ll talk a bit more about why it’s smart to use multiple streams of income as a web designer. We’ll also walk you through seven project ideas you can put into action to increase your earning potential.
Read full article: Multiple Streams of Income All Web Designers Should Consider CreatingSee Full Post →
One of the great things about WordPress is how easily its features can be expanded using plugins. Understandably, this creates quite a large and lucrative plugin market.
The article below will tell you how to take advantage of this market by selling your own WordPress plugins. From pricing to distribution choices, how best to showcase them, and several other important factors, it covers everything you need to know to sell your plugins successfully.
In addition to being some of the most popular digital products you can sell online, WordPress plugins often provide much-needed solutions and specialized functionalities for WordPress websites, sometimes enabling and benefiting entire communities of people.
But when it comes to selling plugins, a lot of the standard considerations apply: Where can you sell them? What prices should you charge? How do you market them? What about licenses, updates, and support? In this post, we aim to shed some light on some of the best practices!
Read full article: Selling WordPress pluginsSee Full Post →
There are various programs out there that you can join as a web professional to help create additional sources of income, as well as ways to collaborate with or learn from others.
The article below talks about five kinds of such programs, from affiliates to referral programs, rewards, and more. It goes over each one at a time, providing additional details to help you determine what kinds of partnership programs would make the most sense for your business to pursue.
Partner programs help you through revenue, resources, credentials, promotions, leads, and discounts. While the value of these benefits varies, depending on your business and the specific program, they’re all worth serious consideration.
Adding multiple revenue streams to your business mitigates risk. More income sources makes you less dependent on any one source. That gives you more negotiation power in dealing with clients, and it can help alleviate the “feast and famine” cycle of chasing the next big client or project.
Read full article: 5 types of partner programs every web designer should joinSee Full Post →
Offering website maintenance services can be a good way to pull in extra income, or even make a full business of its own. But as your client list grows, you need to ensure your process is optimized to be able to scale well, else you’ll run into trouble fast.
The article below is all about scaling such a service. It goes through six steps for proper scalability, from systimization to proper documentation, automating tasks, using consistent tools, and more. A properly optimized process can save you a ton of time, so it’s well worth the read.
You’ve probably seen a lot of WordPress support and maintenance companies pop up over the past 5 years.
That’s because taking a pure service like ongoing support and bundling it into plans and packages is one of the most efficient ways to grow and scale a services business.
Now, maintenance and ongoing support are actually pretty easy when you’re getting started. It’s once you start to grow your client list that things get more complex.
So let’s talk about how you can scale maintenance to hundreds or thousands of websites and give your agency what it needs to grow a predictable revenue stream!
Read full article: How to Scale WordPress Maintenance Tasks at an Agency LevelSee Full Post →
Launching a new website is exciting. It’s a culmination of quite a bit of work, so of course you want everything to go perfectly. However, even if you’re experienced, it’s all too easy to miss something or make a mistake.
The article below provides a basis for a website launch checklist, a list of all the important steps you need to take as you go to launch a website to ensure everything is running smoothly. From initial client expectations to checking everything over, and finally handing control over to your client, this in-depth guide covers everything you need to ensure your website launch is a success.
No matter how experienced we are at doing something, there’s always a chance that we’ll make a mistake. So, in this article, we’ve pulled together a checklist of tasks that web designers and developers should consider when launching a new site.
By following this checklist — or, even better, by using these recommendations to create your own checklist — you’ll have a documented process to follow for every site that you launch.
Read full article: Your complete website launch checklistSee Full Post →
The internet is full of countless ways to make a living. Of these, blogging is one of the most popular. A WordPress blog is fairly easy to set up, and it monetized and handled correctly, you can make some money talking about pretty much anything.
The article below goes over seven ways to make an income with your blog, from affiliate links to ads, memberships, and more. It has a good bit of info about each, offering plenty of advice to help you determine which path might be the best for your blog.
One of the biggest searches on the web is how to make money. And when you search the more specific phrase how to make money with WordPress you’ll still find an impressive 11 million+ results. Based on those numbers you can infer that people really are making money off their blogs (especially those ranking at the top of the search results!).
By the end of this post you’ll find that it can be surprisingly easy to generate an income using your blog as a starting point.
Read full article: How To Make Money With A WordPress BlogSee Full Post →
Gravity Flow is a powerful extension plugin for Gravity Forms, designed to make the process even easier to handle, particularly on a large scale, with tools like automation.
Below is an interview with its creator, Steven Henty. In it, he answer questions about his work on the plugin, from initial concept to marketing choices, pricing, and more. Before closing, he offers some advice for other people looking to get their own premium plugin out on the market, so be sure to give it a read.
Steven Henty is the man behind Gravity Flow and also the lead developer at Rocketgenius, the company that makes Gravity Forms. Steven came through big time with very thorough and interesting answers to my questions about what it’s like to build, market and sell such a massive plugin with such an enormous number of practical uses.
Read full article: Gravity Flow by Steven HentySee Full Post →
Search engine optimization is important for any website, particularly those trying to actively bring in traffic to make an income. Digital product stores are certainly no exception, as without traffic, you can’t make many sales.
The article below is an overview of all the essentials of SEO for digital product sales. It talks about optimizing the core SEO elements of your content, from keywords to links and more, without overdoing it or looking like you’re clickbaiting to your audience.
Since the rise of eCommerce, search engine optimization (SEO) has been a seemingly mysterious code to crack. It’s a core marketing tactic that every website should implement if they want to be found through search engines; but plenty of digital product business owners are often left frustrated and unsure of how to maximize their exposure through SEO. Fortunately, there are some effective tricks you can learn to master SEO and push your digital product store to the top of the heap.
In this post, we’ve put together a rough guide of the basics you need to get started!
Read full article: The basics of SEO for digital product websitesSee Full Post →
As a web designer, doing website redesigns for existing sites can be a great win-win. They get a better and more optimized site, and you get paid. However, pitching the idea, and showing why they could use a redesign, can be a bit trickier to do without sounding insulting to their current site.
The article below is about how to do this tactfully. It covers four tips to help with this, from doing detailed research and presenting just the facts, to including the site owner’s ideas and tastes into your redesign where you can. Learning to do it well can help you win a greater number of clients, so it’s worth the read.
Pitching a website redesign is a tricky process. It can be hard to show why a redesign is needed without sounding as if you’re putting down the site’s current look. Plus, sometimes your potential client is the original designer, and insulting their skills or vision could ruin your relationship.
In this article, we’ll discuss some reasons why working on redesigns can be beneficial to your career. Then we’ll share four tips on how to approach website redesign pitches to help you land the job.
Read full article: How to Pitch a Website Redesign Without Stepping on Anyone’s ToesSee Full Post →
A lot of professionals offering WordPeess services create their own websites or use existing WordPress specific sites to promote themselves and hire clients. While this can work great, another place to go you might have overlooked is Fiverr.
The article below is all about the pros and cons of selling WordPress services on Fiverr, from ease of setup and flexibility, to Fiverr’s commission rates and competition. If you’re trying to decide where to sell your services, make sure to give it a read to see if Fiverr might be the right platform for you.
Fiverr is often associated with low-quality services and people working for peanuts. That’s partly true, but things have changed significantly since the site’s early years.
Did you know that some basic SEO gigs currently start at $595? Other gigs start at $500, $400, or $300, so forget about the idea of getting everything for $5. Fiverr has allowed users to sell gigs above the $5 standard price since November 2015, and it created a large variety of services and prices.
Are you interested in selling WordPress services on Fiverr? This post is the perfect start for you! Here are the pros and cons of this activity.
Read full article: The Pros and Cons of Selling WordPress Services on FiverrSee Full Post →
It can be disheartening when a client doesn’t respond to your message. But understanding why this occurred and following up to try to get the conversation back on track can be essential.
The article below will help you figure out how best to do this, from the situations that warrant a follow-up to how long you should wait. It then offers eight important tips for handling a follow up well, giving the tools you need to figure out what went wrong and win your clients back.
First you’re mildly annoyed. Then you’re frustrated. Then you’re worried. Then you panic. This is not playing out as you had envisioned.
Did they not like you? Did they change their mind? Did they find a faster or cheaper solution?
Possibly none of the above. Possibly all of the above. For whatever reason, when people don’t respond, you begin to have doubts about yourself, what you said, what you did. But don’t let those doubts or concerns take over. It’s time to follow up, determine what caused the lapse in communication, and get the conversation back on track. Here’s how to do it right.
Read full article: How to follow up with clients — 8 tips for successSee Full Post →
Affiliate communication is an important part of keeping them engaged. There’s a few different ways to communicate, and you shouldn’t only ever use one, but newsletters can be a great way of keeping them informed.
The article below is about making a perfect affiliate newsletter. It covers insuring the information provided is relevant to them, and then goes through each aspect of the letter, from the subject line to the direct contact info at the bottom, to ensure your newsletters are just right to keep your affiliate program growing and engaged.
You already know that regularly communicating with your affiliates is one of the best ways to keep them engaged, but how do you craft that perfect newsletter that stands out in their inbox and inspires action? In this post we’ve collected some of the key ingredients to help you rock your affiliate newsletters, and get your affiliates moving!
Read full article: How to write a winning affiliate newsletterSee Full Post →
Shop plugins is a business that builds extension plugins for the popular WooCommerce WordPress plugin, expanding its functionality and making things easier for the users.
Below is an interview with the owner of the business, Daniel Espinoza, who answers questions about everything from his history with WordPress to his most successful plugins, how he markets to potential customers, and advice for new plugin makers. If you’re looking to learn from success, be sure to read his story below.
WordPress developer Daniel Espinoza took time out of his busy holiday schedule to answer some of my questions about Shop Plugins, his WooCommerce plugin business. In addition to questions about Shop Plugins, Daniel talked a bit about his #BUILDSZN project where he is focusing on building a SaaS company in a limited timeframe.
Read full article: Shop Plugins by Daniel EspinozaSee Full Post →
Affiliate programs area great way to bring in extra business, but you have a few decisions to make before you get started, besides just who to get on board for your program.
The article below talks about affiliate marketing platforms and how to choose one. It compares networks to management software and weighs their pros and cons, as well as pointing out various important considerations for you to make before you make your final decision on a specific choice. It’s well worth the time to get things set up right from the get go, so be sure to give it a read.
Before you can launch your new affiliate program, you need to decide on the right affiliate marketing platform to use – but what exactly should you be looking for anyway?
First, it helps to think about the components that will make your affiliate program work in the first place – like reports and tracking, referral rates, the affiliate area, campaigns, creatives, and emails, for example. When deciding on which platform to use, you’ll want to look for features that make these things easier, more streamlined, or integrated with the tools you want to use.
In this post, we’ve created a brief guide to some of the most essential features to aide you in the process.
Read full article: What to look for in an affiliate marketing platformSee Full Post →
Getting clients on board is one of the most recurrent struggles of running an agency or freelance business. There’s a lot of ways to go about it, but one of the best things to do is to ensure you’re making proper use of the connections you already have.
The article below is all about leveraging those connections. From growing your network to perfecting your pitches, it offers four ways to utilize your connections to find clients for your WordPress business and help make sure you keep work coming in.
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Sometimes, getting new clients is as simple as being a little creative.
I know how it feels sometimes. You are stuck. You need clients to pay the rent next month. You think that if you don’t get anything soon, you are going to be turning out the lights in a couple of months.
You are stressed out.
It is at this point that you have a hard time focusing and thinking of anything to do to round up some paying clients.
Relax. Breathe. Take a deep breath. You are going to get through this, I promise. You just need to take a step back and come up with a gameplan.
Today we are going to look at four things you can do to find clients for your freelance WordPress business. Let’s get started, shall we?
There are several different reasons you might run, or want to run a podcast. Entertainment, making your voice heard, or helping others learn. But podcasting can also be a good way to make money.
Whether you have one set up already or are just looking into trying, the article below offers five ways to monetize your podcast and start bringing in money. From sponsorships to donations and more, it offers helpful advice for each to help you get started.
You might be thinking about starting a podcast yourself or maybe you are currently running one and the time has come to consider monetizing your podcast. There are a lot of variables in what advertisers are looking for, and the competition for those dollars is getting even more fierce. So let’s take a look at some of the options you have.
Read full article: 5 ways to make money podcastingSee Full Post →
If you’ve tried to grow your business, you’ve probably heard about lead generation. While generating good leads is certainly important, going after them can also be a lot of work.
The article and podcast below talk about how you can better evaluate the worth of the leads you’re generating, allowing you to focus your efforts on more effective channels and ensure the work you put into generation leads for your business actually pays off in the long run.
Have you ever wondered how much a new lead is actually worth to your business? And, more specifically, whether you have a particular funnel or channel that brings in more valuable leads over others? It can be frustrating trying to glean these kinds of insights from a tool like Google Analytics (because you can’t), which is why Troy’s discussion with Keith Perhac is a must-listen.
Read full article: Keith Perhac on Calculating the Actual Value of Your LeadsSee Full Post →
If you offer management and maintenance for WordPress websites as one of your services, you might get offered an existing website to upkeep. This can be good for your income without all the work of building the site yourself, but its important to handle it right from the start.
The article below presents an eight step checklist for when you first take on such a site. From existing security to management plugins, it covers important things to understand and tweak about the website to ensure everything runs smoothly for both you and your client.
On the surface, an existing site in need of maintenance is a gift. No development or build needed; just check the dials on schedule, be ready if anything goes awry, and bill the client. Well, of course, this is WordPress, and although we love it, it is never quite that easy. A site you didn’t build is an unknown entity, and most clients have very little knowledge of their site “under the hood,” as long it appears to be working.
Go through the following intake checklist when accepting management of WordPress sites you didn’t build. These steps are designed to help you evaluate the site quickly, so you don’t spend too much time getting up and running.
Read full article: 8 Steps to Taking Over an Existing WordPress WebsiteSee Full Post →
Building and managing a mailing list is a great way to build up your brand and keep your customers informed with newsletters and other emails. The Mailster WordPress plugin is designed to make this easy with its broad list of features.
Jon Goldberg, the plugin’s creator, answers questions about it in an interview below. From competing with already well-established plugins to ensuring its well supported, he offers plenty of insight that’s sure to be helpful to newer plugin developers looking to get into the market.
Mailster, from developer EverPress, gives customers a tool for writing and sending email newsletters while at the same time maintaining their subscriber lists all within their own WordPress installation.
Jon Goldberg was kind enough to answer a few of my questions about what goes into supporting a huge plugin such as Mailster and how their decision to sell through CodeCanyon has helped them.
Read full article: Mailster by Jon GoldbergSee Full Post →
If you have an existing aliffiliate program running, you might be looking for ways to expand it and boost your income. One good place to go for this, if properly utilized, is social media.
The article below is all about utilizing it correctly. It talks about why social media is important, building your following, the benefits and differences of various social media platforms, and more. Having enough affiliates is key to having a truly successful affiliate program, so be sure to check it out.
Social media platforms have become some of the best places to find quality affiliates, but how exactly do you leverage them to expand your affiliate program?
If you already have a functioning affiliate program, you might have more to work with than you think. In this post, we break it all down to help you grow your affiliate program using social media.
Read full article: Using social media to expand your affiliate programSee Full Post →
There are thousands of articles on how to make money online working from home. There’s probably at least some truth to all of them, but they aren’t reliable, long-term money-making strategies that will build wealth.
For example, there are dozens of ways to earn money online making $5/hr. doing menial tasks or $2/hr. filling out surveys, but don’t you want more than that? Now, let’s talk about how!
Here’s an overview of what we’ll cover:
If you want to earn real money online working from home, like $25/hr., $50/hr. and over $100/hr., then you’ll have to take a smarter approach.
You need to invest in building rare & valuable skills that people are willing to pay you well for. This will help you earn more and make it easier to find work online.
This guide is your path to understanding how to develop valuable skills, so you can earn money online working from home.
Before we dive in, let’s cover some frequently asked questions about this guide.
This guide is specifically on how to make money online working from home, but this approach works well for any career–online or off!
The guide shows you how to start a profitable online career that lets you work from anywhere along with helpful tips on how to be successful.
Nope, we assume that you don’t have any preexisting skills. This guide can be used by beginners or experts.
No, there aren’t any reliable, long-term “easy” ways to make real money (over $100,000/yr.). This is the easiest, most reliable method we’ve found, but it will take hard work.
No, this will take hard work and hours of investment to develop your skills. Depending on your current skill level and the skills you choose to develop it could take years to achieve mastery.
Yes, in fact I’m one of the people it worked for! That’s why I’m finally sharing it in this article. This method has also worked for hundreds of thousands of people just like you.
That’s hard to estimate because it depends on the skills you choose to develop, your industry, how much effort you put in, how well you execute, etc. There are a LOT of factors.
However, I typically tell people to aim for earning $100,000/yr. online working for home within 5 years if they work hard and stay committed.
That’s fine too, skills are valuable whether you work from home or not. We focus on working from home because that means you can work from anywhere–the choice is yours!
Lack of determination, commitment, work ethic, etc., whatever you want to call it. Developing skills is hard and takes a long time. It takes a LOT of work and some people would rather watch TV, play video games, etc.
It’s especially hard if you already have a full-time job, you’re in school, have kids, etc. because your free time is already limited and you’re tired when you get home. There are some ways to make this easier, which we’ll go over.
The other side of this is that some skill/career paths just don’t make sense or just aren’t a good fit for you. Knowing the difference between when to persist and when to pivot to something else is very difficult.
This costs nothing except your time. This isn’t a paid course (though it may be in the future). All of the content is freely available in this article.
There are some recommended books towards the end that are very helpful in developing the right t mindset, but you could probably find them at the library or at a used book store if you don’t want to get them from Amazon.
If it still sounds like this guide on how to make money online working from home is right for you, then let’s dive in. We’ll start with understanding what makes skills valuable.
Here’s the simple truth: If you want to make $100/hr. then two things have to be true:
In short, to earn over $100/hr. your skills must be rare (hard to replace) and valuable (worth paying a lot for).
This is pretty basic if you think about it: You wouldn’t pay more for something than it’s worth. You also wouldn’t pay for something if you could easily get it cheaper somewhere else.
It’s all about value.
There are dozens of different skills, specialties and areas of expertise that businesses pay for every day. Here are some of them:
There are billions of people who have the above skills and specialties, either through work or hobbies. There’s nothing particularly valuable or interesting about any of them. There are very few individual skills that are inherently rare and valuable.
What makes skills rare and valuable is 1) skill level and 2) skill combinations.
A casual writer isn’t valuable to a business, but a skilled copywriter could be worth millions. Skills become valuable as we separate casual interest from world-class mastery honed over years of deliberate practice.
You could focus on becoming the best in the world at a single skill, but that’s very hard to do. You’re better off by combining 2 or more better than average skills (top 25%) with each other.
There are fewer skilled copywriters than casual writers, but there are even fewer skilled copywriters with expertise in particular areas (a specialty).
Bringing skills and specialties together quickly raises their value. And by doing this you only have to be in the top 25% rather than being the very best, which is very achievable.
For example, how many great writers (skill) know a lot about construction (specialty)? Or how many phenomenal accountants (skill) know retail (specialty) extremely well? Not very many. This is where we start seeing rare and valuable skills emerge.
This is also a much faster path since it’s a lot easier to be in the top 25% than to be the very best.
Alright, so you need skills to make money and having multiple skills and specialties makes you more money. Everybody knows that…right?
Maybe, but knowing what to do and knowing how to do it are different things. That’s why:
Our goal is to get you on a path to building the skills you need to earn more money online working from home.
But first, there’s one more thing we need to cover…
No matter how skilled you become, it won’t matter if nobody knows.
For example, someone lesser skilled but great at self-promotion will almost always earn more than someone more skilled and lesser known.
We’re not talking about the shameless, cringeworthy kind of self-promotion you might be thinking of. We’re talking about making it easy for people to see how the work you do can help their business, so they want to hire you.
To do this you need a way to share your skills with the world, which also has other advantages:
That’s why in addition to helping you build your skills we’ll also help you show them off. To do this we’ll add one more skill, which we’ll call your Platform. Think of your platform as a channel to show off your skills.
There are multiple ways to build valuable skills, but we’re going to teach you the easiest method we’ve found that doesn’t require luck or any preexisting skills.
This won’t easy, but it is fantastically rewarding, and you’ll have a new set of valuable skills to jumpstart your career.
So, what’s this magic method? It’s a framework we built to help you find profitable and rewarding ways to make money online. We call it the ProfitPress Method.
The ProfitPress Method has 3 simple steps: Platform, Skill, Specialty. Here’s a quick overview:
This framework has proven incredibly effective. We’ve even seen established professionals use this method as a career multiplier. Now it’s your turn, so let’s get started!
The platform is the foundation you’ll leverage to make money and share your skills with the world.
Choosing the wrong platform can significantly derail your efforts to make money online.
The platform you choose is important for multiple reasons:
Your platform is the foundation of your ability to start a successful money-making venture, regardless of whether it’s a business or a career working for a company. To serve you well your platform must be flexible and viable long-term.
Your platform should provide you flexibility in how to make money. Flexibility is important because if your primary money-making method becomes less viable a flexible platform will easily let you pivot to another.
A flexible platform also gives you other revenue streams to diversify and provide supplemental income.
Your platform must be viable long-term to continue earning you money years from now. We’re willing to invest hundreds of hours building these skills because we expect them to continue making us money in 10+ years.
A platform is usually a technology since we want to be able to make money online with the most flexibility. If your platform requires more than an internet connection and a computer, you might want to reconsider.
Maybe you already have a platform in mind, but if you don’t, we highly recommend WordPress. WordPress is a content management system (CMS) used to create website, blogs, online stores, directories and more.
WordPress is versatile enough to support just about any venture and is widely used. In fact, WordPress powers 1/3 of all websites, more than any other website technology. Here’s a look at WordPress market share:
WordPress is so widely used that it greatly 1) increases your chances of finding good work and 2) gives you a wider range of options for your skill and specialty.
To help show to the flexibility of WordPress, here are some examples of ways to make money with WordPress online from home.
WordPress is strongly recommended as a platform choice, but it’s not required. Use WordPress or your platform of choice for the next two sections.
Now that we have a platform, we need a skill!
Your skill is the primary type of work you’ll do to generate income. and your online money-making efforts will revolve around this skill.
Here are some example skills:
As you can see in the diversity of skills above, there are hundreds of potential skills you could use to make money online working from home.
There’s no right way to choose a skill, but here are some quick tips that might help:
Once you choose a skill, you’ll need to learn it and spend a lot of hours practicing to improve. Your goal is to become among the top 25% at your chosen skill.
But expect your work to be subpar in the beginning, maybe even for a few years.
It takes a lot of time to get good, but don’t get discouraged. This is one of the most important things beginners should remember.
One of my favorite quotes is by Ira Glass explaining this early phase it and helped me get through it–maybe it’ll help you too.
Nobody tells this to beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap.
For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you.
A lot of people never get past this phase, they quit. Most people I know who do interesting, creative work went through years of this. We know our work doesn’t have this special thing that we want it to have. We all go through this.
If you’re just starting out or you’re still in this phase, you gotta know its normal and the most important thing you can do is do a lot of work. Put yourself on a deadline so that every week you will finish one story. It is only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions.
And I took longer to figure out how to do this than anyone I’ve ever met. It’s gonna take awhile. It’s normal to take awhile. You’ve just gotta fight your way through.– Ira Glass
So, how do you get better?
Skills I’ve chosen in the past are programming, writing and web design. My preferred path of skill development is initially reading or watching videos on the skill.
Once I know the basics, I prefer practical application as soon as possible because I learn best by doing. I do this through projects that force me to use the skill–usually personal projects or for friends and family.
There a lot of ways to improve your skills, so you may prefer a different method. Here are some examples:
Your preferred path (usually a mix of methods) is fine but try to start applying your skills as soon as you can. This is usually good to do even before you feel ready to push yourself out of your comfort zone.
For example, one great practice method for writers is taking advantage of writing opportunities through Help A Reporter Out (HARO). As example for an aspiring freelance website builder is building websites for friends and family or local nonprofits. Practice, practice, practice.
For those who are balancing full-time work, there is an excellent guide with tips on how to balance working full-time with developing your new skills. Some topics the guide covers:
Check out the full article here: How to balance full-time work with creative projects
Along with applying your skills early, an effective method is starting a blog documenting your learning journey from the very beginning. Share what you’re learning as you learn it.
For example, share new techniques and concepts that you learn about in your own words (or video/audio, depending your preferred method). Over time you’ll build a large amount of original content that’ll jumpstart your reputation as an authority.
You also have the option of monetizing this content down the road (e.g. publish your own book or course on the topic).
Can this actually work? Absolutely! I’ve done this before, but one of the best examples is what Pat Flynn did with Green Exam Academy:
Once your skills are developed, depending on your income situation you may want to consider getting a job related to your new skill if you can find something that pays well enough. You don’t want to jeopardize your ability to support yourself, but if you can find a way to get paid while practicing and getting professional mentoring then consider taking advantage of the opportunity!
I know that was quick and we could write a book about picking a skill and developing it, but that should be enough to get you started. There are thousands of resources on this topic and how to learn new skills quickly.
Now that you have a skill and a platform, you need a specialty. Your specialty is arguably the most important part of the ProfitPress Method.
Why is a specialty so important? Your specially is how you’ll become a recognized authority, which will help you stand out and earn more money online over time.
How does this work? Remember that most skills are common. Millions of people have individual skills at various skill levels.
But as you become highly skilled and combine multiple skills together your value (and thus earning potential) rises dramatically!
Fewer people are as likely to have your skill combinations and skill levels.
There can be a lot of overlap between skills and specialty. The easiest way to view it is that skills allow you to do something (e.g. write well, build amazing websites, take incredible pictures, teach complex topics in easy to understand ways, etc.).
Specialties, on the other hand, give you expert knowledge on a topic that can make you a recognized authority. For example, maybe you know a lot about skiing, wine, finance or real estate.
That said, you may find that it works better for you to have two skills or two specialties. This is ok–whatever works best for you.
For example, if you have two skills maybe you’re a world-class designer and web developer. Or maybe you’re a great teacher and a great writer.
Or if you have two specialties, maybe you’re an expert at finance and M&A (mergers and acquisitions). Or maybe you’re an authority on food and wine.
Notice that if you have two skills or two specialties it’s important that they complement each other well. For example, it’d be challenging to find work as an expert on baseball and cheese.
Before settling on the skills and specialties that you want to invest in, you must ensure that there is sufficient market demand for the product you intend to make or career path you want to pursue. There’s a lot of market research out there and you may even have to do your own by reaching out to experts and using industry sources.
Next, let’s talk about how to choose your specialty.
Just like choosing a skill, there’s no right way to choose a specialty. However, now that you have a platform and a skill, the more optimal specialty options start becoming more obvious and it gets easier to choose.
Here are some tips to help pick a specialty:
Developing a specialty is similar to developing skills, so refer to the How to Develop Your Skills section above, especially if you chose a second skill. This section will focus on elements that are different with specialties.
Once you select a specialty your goal is to eventually become a recognized authority on that topic and in the top 25%. To achieve this, you’ll need to invest hours in understanding your area of expertise inside and out.
Depending on the area of expertise you choose, it could take months to develop foundational knowledge and years to become an expert. Don’t let this discourage you because this is great news! It means that your investment in building this knowledge sets you apart from those who don’t, which makes your expertise more valuable.
I won’t repost it here but read the quote by Ira Glass I shared above in the How to Develop Your Skills section. It’s about the struggles of being a beginner and how to close the gap to achieve the high levels of work you’re capable of.
So, how do you develop your specialty expertise in order to put yourself on a path to becoming an authority?
Some typical starter resources are blog posts on the topic from industry experts, watching free videos (e.g. on YouTube) and listening to discussions and interviews on the topic. Once you’re ready for more in-depth learning, here are some other options:
There’s no right way to learn a new specialty. If you’re sufficiently interested in the topic (which you should be), your drive to learn more will guide you.
One more thing I’ve seen people have success with (including myself) is starting a blog on the topic from the very beginning. Share what you’re learning as you learn it. As you learn about new concepts, write about them in your own words.
Over time you’ll build a volume of original, quality content that’ll give you a head start in building authority. You can even monetize this content by turning it into a book, blog posts, an online course, etc.
Pat Flynn is one of the best examples of someone monetizing their learning with Green Exam Academy. I highly recommend checking out the two resources below for ideas:
As you get more knowledgeable on the topic you should start to challenge your thinking by sharing your ideas with others and learning from them. Here are some examples of how to do that:
Once you have sufficient knowledge on the topic you can start to share it with others and start building your authority.
If you haven’t already, this is a great time to start writing about your specialty on a blog, industry journal or something similar.
Regardless of how you start sharing your knowledge, it’s always good to have a blog or website as your home base (your platform) that links to all of your articles, social profiles, has your bio, etc. One excellent source of writing opportunities to get your name out there (and get links back to your site) is Help A Reporter Out (HARO).
When you have sufficient expertise in your specialty and depending on your financial stability, you may consider getting a job or side gig related to your specialty.
You do NOT want to jeopardize your ability to support yourself, but if you can find a way to get paid while learning and getting professional mentoring then consider taking advantage of the opportunity!
We cover specialization a bit more in the context of consulting and freelancing in our article on 10 Steps to Success as a WordPress Consultant.
That was very brief and there’s a lot more we could talk about on choosing and developing a specialty, but that should get you started.
Below are some additional recommendations that’ll increase your chances of success. Remember, our goal is to give a way to make real money online working from home. Not chump change, but real money, eventually earning you over $100,000/yr.
“Follow your passion” is bad advice. It’s just not realistic. In a way, it expects the world to just hand you a profitable passion–that’s not how it works.
Real passion comes from being great at something. Being great takes a lot of hard work–you have to earn it. Invest in getting great at something then the passion will come.
Your work must require valuable skills that you can invest in continuously improving. This is especially true if you don’t already have valuable skills.
A bad example would be a store clerk. How different is the best checkout clerk from the worst? Could the best clerk earn 10x as much as the worst clerk even if they specialized in hardware or groceries?
No, because 1) the skills aren’t valuable and 2) the skills can’t be dramatically improved. Just about anyone could be a decent clerk after a couple weeks.
Pick a line of work where it means something to be good and those who excel are well compensated.
You need work that the world values, so you can get paid well for it. Being great doesn’t matter if nobody will pay you for it.
Back to our last example, you could be the best store clerk in the world, but how much is someone willing to pay you? If the answer is “not much” then you need to choose more valuable work.
You need work that doesn’t require getting “picked” (e.g. pop singer, NBA, etc.). You want working hard and achieving excellence to lead to guaranteed success. You want work where you’re in control and don’t have to rely on luck or being discovered. You want to be in control of your life, not leave it to chance.
Be wary of trends. If you pick a skill or specialty that’s trendy, think twice about whether it’s a smart long-term investment of your time and energy. An example is cryptocurrency, which is popular right now.
Trendiness doesn’t automatically disqualify a skill or specialty, it’s just a signal that you should double check to ensure it’s right for you long-term.
As soon as you’re able to get a job related to your new skill or specialty that you’re comfortable with, consider taking it. I emphasize “comfortable with” because you don’t want to take a significant pay cut or make a major change that jeopardizes your financial stability.
However, taking a job related to your skill or specialty will allow you to essentially get paid to get better. If you’re not ready to switch full-time jobs, then consider getting a side gig related to your specialty.
Try to pick something that you could get excited about or even obsessed with. This is NOT the same as following your passion.
The goal here is to find something you’re genuinely interested in because it’ll be much easier to invest the many hours required to become world-class. Remember, it’s only work if you’d rather be doing something else.
Making a lot of money won’t matter if you don’t manage it well. Our goal isn’t just to make money online working from home, but to also build wealth. Building wealth takes good financial habits and practices.
Sometimes it’s helpful to say the same thing in different way to get it to click. Another way to frame this is to “find the hard work that you’re willing to do.” Here’s an excerpt from the article:
I realize that “Find your passion” makes for a more compelling motivational poster than “What hard problems do you enjoy working on?” (and even that’s a lot better than “What kind of pain are you willing to endure?”), but it might give some people a more realistic way to approach finding their life’s work.Eugene Wallingford
There’s no way to develop valuable skills without working hard. But working hard gets a lot easier if it’s something you don’t mind doing because you’re willing to put in the hours and work harder than others. Think about the challenging things you’e enjoyed in the past and explore to discover more.
There are a lot of books out there, but I’d like to share some books that I’ve read and highly recommend.
If you think you don’t have enough time to read these books, then consider getting the audiobook versions from Audible and listening at the gym, on a commute, while walking the dog, etc. Get the reading in wherever you can.
Try to find the time to read and give yourself an advantage–it’s worth it!
The ProfitPress Method focuses on Platform, Skill and Specialty, which we walked through above. It may not work for every different combination of skills, but it’s the most effective way we’ve found to get started on a profitable path to making money online working from home.
You’ll need to invest time exploring your options and mastering your skills, but you’ll eventually develop deep expertise and become an authority. These valuable skills are what will help you to earn more and more money over time.
10 years from now your future-self will thank you for what you do today: A new habit you started to form, an asset you started to build, a skill you started to learn, a seed you planted.
You may not be sure where it will lead or what will come of it, but I can assure you that today is the day to start. Today is Day 1 — the first day of the rest of your life.
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This is the ultimate guide on how to make money with WordPress. Whether you’re just starting out or you’ve been making a living with WordPress for over a decade, this guide is for you!
We all want to make more money and, thanks to the internet, there are now more ways to make money online than ever before. In this guide, we’ll cover how to make money with WordPress.
WordPress powers over 1/3 of websites on the internet! So, if you know how to use WordPress (or are interested in learning) you’re already halfway there. Let’s get started!
Here’s an overview of what we’ll cover:
The great thing is that there are thousands of ways to make money with WordPress. The hardest thing for you will be deciding which one(s). But this is also an advantage because it makes it easy to add supplemental income streams or pivot to a new one if you need to.
So, how do you get started? First you need to decide how you’re going to use WordPress to make money. Here are some examples:
The easiest way to get started is by leveraging a skill you already have. If you don’t have a skill then you need to build one. You want to grow and leverage a skill because that’s where the real money is. The better (or rarer) the skill or asset, the more valuable it is.
Once you have a skill you have the option to create an asset that other people value. With the asset, you could sell access to it or monetize traffic that it creates. For example:
These are all options, but they require you to have a skill or to create an asset. It takes time to build skills and create assets, but it’s worth it because it sets you apart and gives you something valuable to generate income for years to come.
If you believe you already have a marketable skill and want to find work (either full-time or part-time), then check out our WordPress and Remote job listings page with a curated list of hundreds of job sites.
Ok…well, there are ways to make money faster. For example, you could find quick tasks on Amazon’s Mechanical Turk, but that doesn’t pay much. Why? Because people are a commodity and it’s largely unskilled, undifferentiated labor. To make more you need to set yourself apart with an asset or a skill.
Here’s a better example of how this works: think about Uber drivers. By having a car and driving record that meets the minimum standard, Uber drivers get instant access to work that pays more on average than Mechanical Turk (described above). This goes further for Uber drivers with luxury cars, accessibility, are bilingual and more. Skills and assets = more money.
Building skills and assets takes time, but you can often accelerate this with money. For example, you could hire someone to help you, buy an existing business, buy a course or buy better tools.
When just starting out it’s usually better to spend as little money as possible while you’re experimenting since you don’t let know what you’ll want to do–you need the freedom to experiment and minimizing your investment helps.
Before we dive in, if you’re here looking for full-time work (e.g. not just a side job or hobby) remember to think long-term. Think about what you want for career, not just a job. Jobs are temporary and those with jobs are easy to replace. You want a career where you’re learning, growing, your work is valued and you’re compensated accordingly.
There are 4 keys to finding well-paying work that maximizes your chance of success and building wealth:
Another way to frame this is to “find the hard work that you’re willing to do.” Here’s an excerpt from the article:
I realize that “Find your passion” makes for a more compelling motivational poster than “What hard problems do you enjoy working on?” (and even that’s a lot better than “What kind of pain are you willing to endure?”), but it might give some people a more realistic way to approach finding their life’s work.
If you’re interested in learning more about the basics of earning money (especially earning money online), then I highly recommend reading our article on how to make money online working from home. The goal of the article is to equip you with the right mindset to be more successful.
With that context, let’s dive in to all of the ways you can earn more money with WordPress.
Hopefully, all of that context above helps you think about how to approach this. When going through the list of ways, keep these key criteria in mind:
Now, onto the comprehensive list of ways to make money (or make more money) with WordPress!
Blogging is one of the most popular money making strategies in WordPress and it’s easy to get started: all it takes is a knack for writing and WordPress Hosting. But building a successful blog takes consistent, hard work.
One of the most popular ways to make money blogging is with affiliate marketing. Affiliate marketing seems like one of the oldest ways to make money on the internet, yet it’s still incredibly popular and can immensely profitable! Affiliate marketing is great (especially for bloggers) because it’s an easy way to get started and learn how to sell since it doesn’t require a product–you sell others’ products.
The articles below will show you hot to find success
In terms of opportunities to make money with WordPress, freelancing is among the best and by far the most versatile. You can get started with gig sites, take a consultative path, start at an agency before striking it on your own, or focus on a particular niche and client type.
Competition is high, but so are the number of opportunities. I’d wager the opportunities are still growing faster than
P.S. Don’t forget to check out the Recurring Revenue Products & Services section below as a way to add recurring income to your business!
With over 50,000 plugins, the WordPress plugin business is huge. No matter how many plugins there are, there always seems to be room for new, better plugins that solve new or existing problems better.
With major changes in WordPress like Gutenberg, there will certainly be room for thousands more new plugins. Will yours be one of them?
The theme business has also been changing since the glory days of WordPress theme shops. The is due to a number of factors from high competition
Though the nature of theme building is changing, the desire for an attractive site is still strong and competition is lower than it used to be.with Gutenberg shifting the paradigm.
Check out the resources below to increase the chances of success for your WordPress plugin or theme business.
Recurring revenue services like WordPress maintenance have gained popularity in recent years. It can be very lucrative due to the recurring nature of the business–especially when combined with freelancing and agency services.
Maintenance services as well as products and productized services are highly flexible. They’re a great addition to any business model to add diversified, recurring income. See the articles below for how to make money with recurring revenue products and services.
As Ecommerce continues to grow, selling products and services online with WordPress is becoming an even bigger opportunity. Plugins like Easy Digital Downloads focus on selling digital goods while WooCommerce can help you sell anything from physical goods to digital goods, memberships and subscriptions.
Whether you’re selling your own products or helping a client, these articles can help you make the most of the opportunity. Topics range from beginners just getting started to helping existing online stores grow sales.
Memberships as a business are quite broad, including everything from specialty content you create (audio, writing, photography, recipes, etc.) you create to organizational memberships (clubs, professional organizations, training, etc.).
Regardless of the membership type, WordPress membership sites are a great way to make money because they stretch far beyond the WordPress ecosystem–there’s no limit. Online courses are a similarly effective monetization strategy.
With memberships and Online courses you get to leverage the full power of the WordPress ecosystem without being restricted to it: the best of both worlds. Use the resources below to build the membership or online course business as great as your ambitions!
Though we’ve discussed the most popular ways to make money with WordPress above, there are dozens more, for example Customer Support, working as a Virtual Assistant, Design work (user experience, graphic design, web design, etc.) and dozens more.
If you’re still looking for that perfect way to make money with WordPress that utilizes your skills, you love doing and get well-compensated for then continue browsing then browse the articles below. You deserve to find the perfect career and you eventually will!
Last but not least, we’ve also compiled a curated list of hundreds of job listing websites, newsletters
How can we make this guide better?
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Affiliate marketing is a popular choice because it’s largely a win-win for both you and your affiliates. It has a lot of benefits and can give your sales or traffica notable boost, but to really maximize the effectiveness of your affiliate program, it helps a lot to get a high-profile affiliate on board.
The article below talks in-depth about how to do this. From ensuring you understand them and their audience to offering top-tier commision rates, exclusive deals, and making sure the process is easy for them to deal with. These kinds of affiliates can make a huge difference, so it pays to know how to win them over.
You want the very best people promoting your products – and just a few high-profile affiliates could drastically improve your affiliate marketing results. But, how do you motivate them to actually want to join your program?
In this post, we discuss some tactics you can use to recruit high-profile affiliates – and potentially boost to your affiliate program in a big way!
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File security is an important thing to prioritize as a website owner, and plugins can be a great help with keeping things secure. The Prevent Direct Access WordPress plugin can help with this by giving you better control over how files can be accessed and downloaded.
Below is an interview with David Hg, from BWPS, the creators of the plugin. He talks about the early development of the plugin, overcoming technical challenges in the early stages, how they built their user base, and more. If you’re looking to build a plugin of your own, learning from other successful plugins is a great way to give yourself an edge.
File security is an issue for a lot of digital product developers and online marketers. With Prevent Direct Access, WordPress site owners can restrict access to their files from prying eyes with a wide host of customization options through a simple interface.
David Hg, from BWPS, took some time to answer my questions about their plugin. We discuss his background in WordPress, how development of Prevent Direct Access began and the ups and downs that happened with trying to successfully sell and market the plugin.
Read full article: Prevent Direct Access by Tim AlanSee Full Post →
For freelancers, money can be inconsistent. You can be going great for a while, but if client work slows down, so will your income. While you can always find more clients, that can take time, and finding ways to bring in some extra income in the meantime can be important.
The article below goes over six ways for web designers and developers to use the skills they already have to make extra income from different services. It provides some info on each, as well as links for additional reading, to help you find the choices that are the best fit for you.
When projects slow down and the need for extra cash comes up, web pros have various options to make some additional income on the side using their skillset. I’m not just talking about going out and doing food deliveries. The skills of a web pro are invaluable and can have multiple profitable uses that you might not be aware of.
Read full article: 6 additional income sources for web designers and developersSee Full Post →
Getting clients is essential to keep a freelance business running, but it isn’t always easy. Particularly finding quality clients you enjoy working with, and who will pay well for your services.
The article below is all about attracting these better and higher paying clients. It focuses primarily on making yourself a more attractive choice to a more focused set of clients, by finding a specialty and making yourself an authority in your field. It has eight key steps to offer, so make sure to read the whole thing below.
Here are the eight changes I made in my freelance business to stop being just another choice and become the only choice for my ideal clients:
1. Select a specialty.
2. Differentiate yourself.
3. Create a signature system.
4. Add valuable bonuses.
5. Create a website about your clients.
6. Leverage story-driven case studies and testimonials.
7. Position yourself as an authority.
8. Be seen consistently.
Let’s look at each of these strategies in more detail.
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It’s likely that you’ve heard of the benefits of freelancing and all the freedom and control it provides. But how do you get into the field? It can take time to build up to being able to replace a full-time job in the workplace.
The article below offers and in-depth guide to building up a freelance business by starting it as a part time side job and growing from there. It focuses on freelance web development, though much of its advice could apply to any field, and holds all the information you need to ensure you get started off on the right foot.
Getting started in the world of freelance web development is not an easy task. In addition to solid technical knowledge, you’re on the hook to constantly keep up with the latest tools and methods, as well as to persuade prospective clients that you have the necessary skills and abilities to deliver the results they demand. Fortunately, a part-time side hustle as a freelance web developer can provide an excellent opportunity to gradually get some experience before making a full-time commitment.
Read full article: How to become a freelance web developerSee Full Post →
Sales can be a great way to get customers with less income or who were on the fence about purchasing your product to go ahead and buy. They can draw in a lot of extra traffic too, as people are more likely to share a product when its on sale. But they can also cause you a lot of trouble if handled poorly.
The article below is about doing sales right. From how often and how much to discount, to ensuring your website is up to the traffic boost, it covers several aspects of getting your sales right. It also covers how to evaluate your sale after it has run, giving you a sense of the benefits it provided and anything you might need to handle differently for your next one.
Discounting your products or offering a promotion for a short period of time can help you boost sales, increase profit, and grow your website’s exposure.
But don’t be blinded by dollar signs and zeroes on the bottom line – organizing a sale is a big task. Join us as we look at how to successfully run a sale on your website–here’s how to do it right.
Read full article: How to successfully run a sale on your eCommerce websiteSee Full Post →
Digital documents are a lucrative things to sell with WordPress, and it’s one of the easier choices in a lot of ways too. But they still have some important considerations if you want to maximize traffic and profits.
The article below will offer advice for these considerations, from pricing for different kinds of documents to distribution channels, formatting and more. There’s plenty of information to help make sure your digital document sales are a success.
Of all the different types of digital products, documents continue to be one of the cheapest, easiest, and one of the most potentially lucrative to sell – and they last forever!
If you’re ready to get started with selling your documents, read on for some tips and considerations that can help you put it all together.
Read full article: Selling documentsSee Full Post →
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If you are looking for how to get sponsored, you likely rely on donations or sponsorships for funding. And making sure that you are asking the right way is integral to your success. You must make sure that you lead your sponsors to the decision to hand you their money in the best way possible. Because this is so important, we want to walk you through some best practices for making the most out of your sponsorship page.
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Chris Lema is no stranger to the WP Elevation crowd or the WordPress community at large. This is his second time joining Troy on the podcast; the first was to discuss the secrets to growing a business. He also recently stopped by WP Elevation Live to explain why storytelling is essential when it comes to marketing your business.
If you missed the opportunity to see Chris in Santa Monica or you simply want more juicy tips on how to use storytelling to get the right clients, give this episode a listen.
Read full article: Chris Lema Reveals the 4 Stories That Help You Get the Right ClientsSee Full Post →
If you have a skill, it can be both profitable and rewarding to build a course to teach it to others. But even if you put together an excellent course, learning how to market and sell that course can be tricky.
The article below aims to help with that by looking at the basics. It focuses on lead generation, starting with an explanation of what leads are and then taking you through the process of nurturing these leads into loyal customers for your courses.
If you’re like many online educators, you probably feel pretty confident in the content and quality of your course. After all, this is what inspired you to begin your elearning adventure in the first place.
However, many online educators are less confident when it comes to selling their course. And it doesn’t help that many of us use industry terminology that may or may not be familiar to those trying to learn the basics of sales and marketing. So, for this post, we’re going to take a step back and look at one of the basics: lead acquisition and nurturing. Here’s how to do it right.
Read full article: Lead Nurturing 101 for Online EducatorsSee Full Post →
Holler Box is a WordPress plugin designed to allow you to create popup banners and corner boxes that help notify your visitors of important information or draw their attention, without being as obtrusive as the massive pop ups some sites use.
Below is an interview with Scott Bolinger, the creator of Holler Box. He talks about why he created the plugin, some of the decisions he made during its development, and more. It’s a great way to learn about the plugin creation process, whether you just want to know more about your favorite plugins, or are looking to make some of your own.
Holler Box lets you create custom notification boxes that can contain any content you can fit in a standard WordPress post. It also offers options to present a fake chat client or an email signup form that integrates with popular providers like ConvertKit and MailChimp. Each Holler Box you create comes with basic statistics that track views and conversions. Here’s the story of Holler Box from developer Scott Bolinger.
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One issue membership business have to deal with at times is refunds. While it can hurt to get a payment you’ve already received refunded, an overly restrictive or difficult refund policy is frustrating for your customers and can ultimately drive future ones away.
While there isn’t a single answer to how to deal with the issue, the article below strives to provide you plenty of information to make the best decisions yourself. It talks about steps you can take to prevent refund requests to begin with, advice on how to handle them, some cases were refusing a refund might be reasonable, and more. It’s an important aspect of your business to get right, so be sure to give it a read.
It can be frustrating to get refund requests after all of the hard work you’ve done to get your membership site up and running (not to mention creating the content itself), but unfortunately, they are a reality!
Let’s be honest: it hurts when your members cancel. When it comes to the value you provide, you’re confident in your product, and the last thing you want is to lose a customer while having to return the money you’ve earned. So, how should you handle refunds? What’s the fairest policy for you and your customers?
In this post, we’ve decided to shed a little light on the different aspects of membership refunds to help you settle on a policy that works for you!
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While freelancing can have a large numbers of benefits and upsides, one thing that’s a big trickier to deal with as a freelancer is taxes. They aren’t deducted from your check automatically, so you have a lot of figuring up to do on your own come tax time.
Fortunately, the article below is here to help. It goes through five basic but important aspects of dealing with taxes as a freelancer one at a time, offering plenty of advice to help make taxes a less stressful time of year for your freelance business.
Most people that receive a salaried paycheck are probably less interested in taxes than the average freelancer. If you’re self-employed, taxes can get really interesting because paying Uncle Sam is something that you must plan for, not something that happens automatically. If you don’t, you run the risk of being hit in the face at tax time with a big debt. Like I was.
While I’m not an accountant, I’d like to share some of the things I’ve learned about the U.S. tax system and the real price of existing within the gig economy.
Read full article: Know these 5 basics about freelance taxesSee Full Post →
WordPress is an incredibly versatile platform you can make just about anything with, particularly given its wide array of plugins. One such plugin is Charitable, designed to make running a fundraising campaign easy with its wide array of its payment management and fundraising features.
Below is an interview with its creator, Eric Daams. He covers several topics such as his background in WordPress, the plugin’s growth and design decisions across various stages of its development, and advice for others getting into to plugin scene.
Charitable is a popular WordPress plugin developed for creating fundraising campaigns. It has a robust feature set that lets you get started quickly and then expand its capabilities through extensions to further meet your fundraising needs.
Eric Daams, the co-creator of Charitable, answered my questions about his background in WordPress, the beginnings of the plugin, sponsored development (a new topic here at The Plugin Economy) and his various attempts at finding the right pricing structure to fit Charitable’s customers.
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If you’re looking to make money online, one of the most important things to do is to bring in traffic. Whether you’re offering products, a service, freelance work, or anything else, you aren’t going to make any money if no one knows about you, and you aren’t going to make much if nothing about your business stands out.
The article below talks about niching down to help increase your revenue. It’s a broad topic, but this article covers it in-depth. From the author’s personal story with this business model to several real-world examples, market gaps, and step-by-step advice to make it all work for your own business, it has everything you need to know to start niching down your business to success.
2015 was the first year that my business – owned 50/50 with my business partner ‘Diggy’ – generated more than $1 million in revenue.
$1.4M to be specific.
It felt weird to look at our bank account that year, and it still feels weird writing about it today.
To understand how we got to that stage from our many failed online ventures, we need to go back around a decade to 2006.
Read full article: The Online Business Model That Changed My Life (And Countless Others)See Full Post →
Learning from others who have already achieved success can be one of the best ways to learn a skill or a trade. WordPress plugin development is no exception, and there are plenty of highly successful plugins out there on the market.
Below is an interview with Mark Zahra, the creator of the WP RSS Aggregator plugin. He talks about the start of his company and the inspiration for the plugin, how he built it, marketing decisions, and more. The interview is filed with plenty of information to help out other plugin developers with their own projects, so be sure to check it out.
Mark Zahra, from developer RebelCode, answered my questions about the origins of the company and WP RSS Aggregator. We also talk about its development challenges (with a guest appearance from Mark’s co-worker), the plugin’s revenue model and the company’s approach to marketing.
This clocks in as one of the longer interviews on the site so I want to thank Mark for taking the time to answer these questions so thoroughly.
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WordPress freelancing can be both rewarding and profitable. Handled correctly, you could turn your venture into a prosperous business. But there are certain key mistakes to watch out for as your business grows.
The article below focuses of three of the biggest mistakes that can seriously reduce the value of a WordPress freelance business. It goes through them one at a time, showing you what to look out for and offering advice to help you avoid these pitfalls and keep your business thriving.
There’s a simple enough strategy for driving up the value of your WordPress business and keeping finances in the black. If followed, your business could be quite prosperous in just a short amount of time after launch. But what happens if you lose sight of the value of your WordPress business?
It’s easy enough to do. And with the perceived and actual value of your services driving how much money your business makes, anything that throws it off kilter could effectively wipe away all that hard work you did to make it profitable in the first place.
Read full article: 3 Mistakes That Will Kill the Value of Your WordPress BusinessSee Full Post →
Any freelance or client based business is rather quickly going to run into the issue of billing. While this can be a somewhat simple task, there are certain considerations regarding how best to handle the style of timing or billing your clients.
From whether to bill for time or on a per-project basis, to how often to actually send out your bills, to article below aims to help you decide how best to handle the billing for your business. It covers various options one at a time, providing plenty of advice to help you work out what system is the best fit for you.
Today I’d like to, once and for all, answer a question that I’ve been asked hundreds of times.
“Brennan, how should I bill my clients?”
Hourly, daily, weekly, monthly, per feature, per project. There seem to be a limitless number of ways to charge your clients. In this post, I’ll overview the pros and cons of each, and end with my recommendations.
Read full article: The Definitive Guide To Project BillingSee Full Post →
Gravity Forms in a powerful and popular WordPress plugin built for easily making forms. While it has a lot of features on its own, it’s also expandible with additional plugins and add-ons. JetSloth is a company focused on making these extension plugins, designed to make creation and management of forms even easier.
Below is an interview with one of its members, Blaz Robar. He talks about everything from how they started up, marketing decisions they’ve made, and more. They also talk about helpful advice for anyone starting up a plugin business of their own, so if you’re thinking about getting into the market, be sure to give it a read.
We’re talking to Blaz Robar, from JetSloth, who makes Gravity Forms plugins for WordPress designed to help improve the end-user experience and make the mundane tasks of maintaining and editing forms faster and easier.
Blaz talks to me about how JetSloth got started (and how they chose that name), how the ideas for all of their plugins came about, building a Gravity Forms-focused business, the ups and downs of their marketing and more.
This clocks in as one of the longest interviews here on The Plugin Economy so I want to thank Blaz for taking all of this time to answer my questions so thoroughly.
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The WordPress market is a big place. While this has its advantages, most notably the large customer base, it certainly comes with its own challenges. The market is crowded, and this can make it difficult to stand out and get the attention your products need to thrive.
The article below is aimed at helping you sell your WordPress plugins and themes. The in-depth guide helps tackle the challenges of the crowded market and far more, from determining how niche to go, to finding your overall business model, product trails, platform choice, and more. It’s a lengthy read, but it’s packed full of information to help make your product launch a success.
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Gone are the days in which you could wrap a few PHP functions into a WordPress plugin or even quickly convert a PSD file into a generic WordPress theme and successfully sell them as an end product to thousands of site owners.
Even though the WordPress’ market share only keeps growing – in today’s market, this does not fly. There’s just too much competition out there for selling WordPress plugins and themes, and the average customer now knows exactly what they’re looking for and is less likely to buy a pig in a poke. Here’s how to do it right!
TranslatePress is a WordPress plugin designed to make translating your website and its content into a wide variety of languages as easy as possible. It’s a highly successful plugin, pulling in over 10k a month.
The article below talks about how they’ve achieved this success, covering various aspects of how it started and grew. One of the major focuses of the article if their choice to use a freemium pricing model, and how you might be able to use a similar model to grow your own products.
Our journey building multilingual websites started in the days when we were doing custom WordPress development. Our projects varied from simple presentation sites with a few pages to complex multilingual setups that needed ongoing development and maintenance.
While there were quite a few WordPress multilingual solutions out there, we weren’t happy with their added complexity and translation workflow (non-visual, out of context, found in multiple places).
Read full article: Generating $10,000 Per Month from a Freemium Business Model – Indie HackersSee Full Post →
As a freelancer, a big part of the overall enjoyment of your job is how pleasant your clients are to work with. And attracting quality clients is a big part of getting your earnings up, too. But how do you go about pulling in better clients?
That’s the question the comprehensive guide below aims to answer. It talks about determining what types of clients are best for you, getting their attention, determining your strongest selling points, and more. It isn’t a short read, but by the end of it you’ll be well armed to find higher quality clients and improve the quality and income of your work experience.
In this post, I’m going to share everything I know about attracting and winning better WordPress website clients with decent budgets into your business. You need to read the whole post. If you’re going to do this, commit to it and I promise you it can be done.
This post is part mindset and part tactical. I don’t believe the tactics are valuable without the right mindset, so if some of this feels a bit “Woo Woo”, try and sit with that feeling and do it anyway. What have you got to lose?
Read full article: The Definitive Guide to Winning Better WordPress Website ClientsSee Full Post →
Podcasts can be a great way to get your voice out there, whether it be to teach, inform, or just make your opinion heard. But they can also be a great way to make an income, even a living, if monetized properly.
The article below offers three different ways you can monetize a podcast: affiliates, ads, and promoting your own products. If goes through each one at a time and covers them in depth, providing different methods of implementing them and a lot of details to help you weigh your options and choose the one that’s right for you.
I’m going to take you “behind the microphone” and share three different ways my podcast helps me make more money, and exactly where it all comes from.
Generating an income with your podcast is 100%, and you don’t have to rely just on advertisements and sponsorships. In fact, especially if you have a smaller audience, you have way more opportunity elsewhere to generate more income than you would with advertising.
Read full article: Income Report: 3 Ways My Podcast Makes Money (And How You Can, Too)See Full Post →
The internet is a great place for selling a wide variety of things, and software in particular. It’s convenient to be able to buy a program online and download it without any need for disks or going out. However, if you want your software to really sell well, there are some things you should know.
The article below will take you through several key factors of selling online software successfully, from proper pricing, to distribution, support, and more. It goes over several different types of software as well, providing advice for each to help you make the best of whatever you’re selling.
When it comes to selling digital products, software is an entirely unique beast. Over the last 6 years we’ve seen many of our users succeed with selling software products, and learned a few things ourselves. In this posy, we’re diving even deeper into each of those different product types.
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Teaching can be a rewarding profession, and it can be highly lucrative as well. The internet is a great place to do it, with online courses making upwards of seven figures.
The article below goes through several cases of people who have made very solid livings teaching courses and creating instructional content for a wide variety of different things. From general profession to specific coding languages, or even a specific pieces of software, it aims to show you how to identify valuable teaching opportunities in the market and leverage them to make a solid living of your own.
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A large portion of the training was focused on an SEO blogger named Aaron Wall, who had turned his blog readers into raving fans paying him $50 to $100 per month for access to his private forum on the same topic. To this day Aaron still makes an estimated $50,000/m from the forum.
Though I never got full access to the Teaching Sells course, the premise was clear: Earn the trust of your audience by giving away most of your knowledge for free, and then charge for it all to be packaged nicely in one place, often with additional insights.
It’s a formula that worked very well 10 years ago, and still works incredibly well today.
It’s a well known fact that for a freelance business to succeed, you need clients. However, is it really worth spending a lot of your time working to grow an audience, rather than pitching to clients on an as-needed basis?
The article below aims to answer that question, as well as providing advice on how to grow an audience efficiently. While you need to avoid spending too much time on audience building instead of working for those clients, having a strong base to draw work from can be great boon.
However, the exact same higher-touch lead generation and nurturing strategies enterprise companies use can be used by you, even if you’re solo. There’s a lot about effective audience building that we can learn from enterprise leaders who have lead generation and nurturing down to a science.
Ready to start playing the long game? I’ve got 3 core truths to start with (that many of us learned the hard way).
Read full article: Is Building An Audience Worth It For Freelancers?See Full Post →