Since the rise of eCommerce, search engine optimization (SEO) has been a seemingly mysterious code to crack. It’s a core marketing tactic that every website should implement if they want to be found through search engines; but plenty of digital product business owners are often left frustrated and unsure of how to maximize their exposure through SEO. Fortunately, there are some effective tricks you can learn to master SEO and push your digital product store to the top of the heap. In this post, we’ve put together a rough guide of the basics you need to get started!
Category: Selling Products & Services
Discounting your products or offering a promotion for a short period of time can help you boost sales, increase profit, and grow your website’s exposure. But don’t be blinded by dollar signs and zeroes on the bottom line – organizing a sale is a big task. Join us as we look at how to successfully run a sale on your website–here\’s how to do it right.
Of all the different types of digital products, documents continue to be one of the cheapest, easiest, and one of the most potentially lucrative to sell – and they last forever! If you’re ready to get started with selling your documents, read on for some tips and considerations that can help you put it all together.
When it comes to selling digital products, software is an entirely unique beast. Over the last 6 years we’ve seen many of our users succeed with selling software products, and learned a few things ourselves. In this posy, we’re diving even deeper into each of those different product types.
You’ve conceptualized your digital product store and you’re ready to start selling your products – now what? Well, now it’s time to organize your products and content into a cohesive website that enables your customers to get to know your brand, and easily browse and make purchases. Having an attractive, efficient website layout and an up-to-date, streamlined purchase process is essential if you want to get your store up and running – and see some results from all of your hard work! So, let’s take a look at the most important elements you need to bring your store to life.
When it comes to WooCommerce, what does conversation rate optimization look like? How much will it cost? Are there things that are easy to miss but could make a big difference? And — if you had thirty minutes a day to spend on conversion rate optimization, here’s where you should begin.
Whether you’re just getting started, or you’ve been around the block and back again, marketing will always be a part of your business. Marketing is broad. It’s not just an ad in The Economist, or a billboard in Times Square. You don’t need a multi-million dollar budget for a 60-second spot in the Super Bowl ad break, nor do you need to try and win awards at Cannes. When you speak to someone about your company, that’s marketing. When you send an email with your company signature, that’s marketing. When you give a local meetup talk or participate in a podcast about your expertise, that’s marketing. And it is crucial to the success of your business. Here are the channels you could use to do it right.
A product roadmap “translates strategic decisions into actionable plans that provide direction for the development team and other stakeholders” (Strategize). It is a Document (the smaller the better) that you share with key stakeholders (the folks who care about / are affected by your product) to communicate direction, get their input, and facilitate alignment. A roadmap is not a backlog or a checklist of todos (those are important, but different).
Numbers and metrics can be stressful. As a business owner, you’re likely swimming in numbers every day. Revenue, net profit, tax, expenses… numbers and statistics are your life. Plus, you’re also the creator of your digital product or service, working tirelessly in an increasingly saturated online market, getting it done. Here are the most important website and eCommerce metrics specifically for digital products, so you can spend less time living in a statistical slurry, and more time working on improving and growing your business.
Launching your new marketplace is an exciting time! But first, you need to get some vendors on board. What’s a marketplace without products? You can build the most beautiful website in the world, but if you don’t have any products, you’ll probably be hearing crickets! The question is, where are the people who make the products you want to sell? Where should you be looking? In this article, we talk about some of the best places to find your first marketplace vendors, so you can start selling!
Pricing digital products can be a challenge. If you’re not sure where to start, getting a ballpark idea from your competitors can be a helpful reference – but there’s more to it than that! Creating your own pricing framework can help you to qualify your products and place them into tiers based on predetermined categories and criteria. There are also some different concepts and pricing models you can utilize to take some of the decision-making weight out of the process and make it a little easier to settle on a number. Let’s take a look at some tips for structuring your digital product pricing for success!
If you’ve been running your eCommerce store long enough, you’ve probably heard this statistic: 69% of carts are abandoned by shoppers. In fact, you may be a bit tired of hearing that number, especially if you’re not sure if it even applies to your store, or what you can actually do about it.
Do you want to sell digital downloads in WordPress? If so, then you’re in the right place! Choosing the perfect eCommerce platform is half the battle, and you’ve already won that! With WordPress, you can easily set up a full-fledged eCommerce store for selling digital products, without having to touch any code. If you’ve no idea how to get started, we’re here to help you. In this article, we’ll guide you through the entire process of creating a WordPress eCommerce store for selling digital downloads, step-by-step.
A quality newsletter can do a lot of things, from announcing new products, services, and sales, to passing along useful information to your audience and promoting customer retention. You can send out newsletters to ask your customers for feedback, or showcase customer success stories and real-world use cases. But, what are some of the best practices when it comes to writing digital product store newsletters in particular? In this article, we’ve put together a brief guide to help you create stellar newsletters for your own digital product store!
In the following post, I’m going to teach you a handful of new words and phrases. They are based on the kinds of curriculum that business schools around the world are teaching. When training people who aspire to be corporate executives, establishing long-term competitive advantage is the ultimate goal. It’s within these frameworks that we found guidance, if not answers, on how to stand out in a crowded market.
A picture is worth a thousand…dollars? If priced correctly and marketed to the right customers, it certainly could be. Photographs can definitely be distributed as products on the web and there’s a huge market of customers looking for just the right image. Do you have an interest in turning photography into dollars? The following hopefully gives you some food for thought before getting started.
Do you have video content that you want to monetize? Setting up your own business might be intimidating, but it’s totally possible with content restriction. In this post we cover the basics to help you get your video content business up and running using the content restriction model.
Want to sell your own digital products but not sure whether you should use a marketplace or run your own store? Well, we have some insights to share! Marketplaces have their benefits, and running your own store does, too! Depending on the types of products you sell (or want to sell), the technical skills you have (or have access to), and some other important factors, the option you choose won’t necessarily be the same as another digital product seller – even ones in your own niche. But, looking at the most important differences can help guide you toward the right choice. Let’s do it!
With YouTube ranking as the second largest search engine in the world, video has become a digital content juggernaut, with projections that it will grow to make up over 80% of internet traffic by 2021. Content creators build entire businesses, brands, livelihoods, and legacies off of video, providing eager audiences with easily-consumable content that engages the senses even more than audio or visual content alone. And as modern culture shifts more and more toward digital life, video continues to be an effective way for people to pursue education, self-development, community, and entertainment. Are you ready to start selling your own videos? In this post we’ve created a quick guide to the basics, so you can get things going with confidence!
Building an email list from scratch is no easy task and it certainly doesn’t happen overnight. But offering a free download will always result in conversions: customers love freebies and a free download will pave the way undoubtedly for more sales. Giving away a download is one of the most powerful techniques for customer acquisition. Here\’s how to do it right.
With a continually changing eCommerce landscape, digital business owners must regularly adapt to keep the sales flowing – and cross-promotion remains an easy, effective, and time-tested strategy that is too often overlooked!
Creating a successful digital product store is no small feat! We’ve written about common mistakes to avoid when launching your store, but what about the issues you may encounter while running it? As a digital product store owner, you want to be as forward-thinking as possible, anticipating problems before they arise, and being proactive to mitigate risk and complications. But sometimes, things just happen, life gets in the way, or competitors come out of the woodwork. While you can’t predict the future, you can make yourself aware of what to look out for to be as prepared as possible!
Bundles are one of the simplest ways to get more of your products into the inboxes of your customers, all whilst giving your customers the extra value they want. They usually contain multiple products that appeal to certain audiences, cover a specific area of interest or specialty, or offer an enticing variety of content. But, what else makes them so effective? Here’s how to do bundles right.
As computing moves increasingly away from traditional practices and more toward cloud-based systems, there continue to be ample opportunities for making money selling web-based services. Are you looking to sell your own web-based service? Hopefully this post gives you some ideas and insights that can help you get started.
In the age of social media, running a business can put you under the microscope – and while it’s normal to receive negative feedback at one point or another, criticisms of your hard work can feel demoralizing if you don’t know how to harness them for good! So, let’s take a look at some of the best strategies for turning negative feedback into positive results!
Matt Johnson, of Pursuing Results, is a former WordPress developer who pivoted his business into a podcast production company, and he offers his production services as a full-package, standardised product. He sat down to talk with us about what that means, why it works, how other professionals can implement and scale the product model in their own businesses, and where the future of podcasting is headed.
One of the main benefits of selling digital products is the entirely digital process; a streamlined experience from the checkout straight through to the delivery of your products. With so many tools and resources available, selling digital goods has never been easier – but in order to be successful, it’s crucial to get the process and the experience right!
The way you treat your product pricing can have a massive impact on your revenue and how your brand is received by customers – but deciding whether or not to discount your products (and to what extent) can be puzzling. If you run a digital product store, you’re probably wondering which strategy will work best for you. Sure, sales, deals, and special offers are standard practice throughout the eCommerce world, but before you go handing out coupon codes, you’ll want to understand the nuances of discounts – and the different effects that come along with them.
Whether you’re selling eBooks, digital artwork, audio, or services, certain marketing elements and strategies are essential if you want to get customers to buy – but this especially true for high-priced products! We’ve pulled together some important tips to help you make the most of your marketing efforts and inspire customers to confidently spend on your high-priced, big ticket products or services!
It can happen to the best of us: one moment, your digital products are flying off the metaphorical shelves, and the next, things have slowed down so much that you feel the need to take some action – and fast! First things first… breeeeaaathe. We’ve got you! In this post we’ll look at some actionable steps you can take today to push past the lull and get sales flowing again.
Are you stumped on how to write compelling digital product copy and descriptions? How do you feature your podcast, e-course, plugin, etc. to its fullest advantage? What’s the best way to make your digital product stand out in a competitive market? The good news is that you don’t have to be an English or marketing major to be able to write great digital product copy. With a little bit of creativity and passion, you can attract online interest and convert visitors into customers.
A cloud-based SaaS product can be a highly lucrative opportunity. Of course, you have to find the time, resources, and money to build it first. These are the 14 free or inexpensive tools you can use to build a SaaS on the cheap.
In the era of hackers, fraud, and online theft, customers are taking more precautions than ever with their money – and if you sell digital goods, this means you are likely faced with adjusting your methods to create (or reclaim) customer confidence in your brand and products. Here’s how.
Most small businesses begin with just one or two people, which inevitably means the founder or founders constantly juggle dozens of different tasks every day. In this post, Pippin Williamson shares some advice on the art of juggling many roles in a bootstrapped eCommerce business.
Regardless of whether you’re trying to sell products or services, there are a lot of competitors out there and new ones every day. Why should prospective customers buy your products and services? How do you start What’s the best way to sell your products or services? How do you grow sales even further? To stay […]
When it comes to selling digital products, software is unique. Over the last 6 years we’ve seen many of our users succeed with selling software products. Let’s deeper look into the complex, exciting world of selling software online.
If content is king, social media is the king’s podium. Social platforms serve to amplify your message to the masses, driving interest in your brand and products while carving out your identity. They’ve also been established as effective customer support channels and convenient central hubs for communicating, educating, and engaging with your audience. Here are some tips to help you master your socials so you can stay competitive, reach the right people, and convert sales.
Balancing a lifestyle business — and trying to grow it — can be tricky, when you’re not willing to give up your lifestyle for that growth. There are ways to grow your business without giving up the lifestyle you began it all for, right?
You’ve researched your market. You’ve validated your digital product idea. You’ve defined your niche. You’ve created your product and it’s at least in the Minimum Viable Product (MVP) stage. Now what? How do you successfully launch your digital product?
Let’s drill down and expand upon what it’s like running a WordPress consultancy, while trying to sell digital products.
A year and a half ago when I started thinking about what my next side project would be, I couldn’t have imagined the success that it would have. While it may seem small to some people, getting anybody to believe enough in your product to give you money for it is a huge accomplishment that you should be proud of.
As entrepreneurs (and especially as developers) we frequently undervalue our products and services. This not only leaves money on the table, but it’s also bad for your customers. Undercharging jeopardizes the future of the product or service they depend on. Paying what it’s worth supports the ongoing maintenance and development of the product. One way to fix this is with value-based pricing.
Pricing WordPress products & services can be the biggest opportunity & frustration. The better question is what are those products & services worth to you? Anyone who has every sold a product or service around WordPress probably has a few frustrating stories to tell about their experience. I know I’ve had my fair share of frustrations (which inspired this post) and would love to see some changes take place.
Refunds are a reality for every business; small, large, and in-between. But what happens when your business sells digital products that can’t be returned? This week in The Weekly EDDit we explore the unique nature of refunds for digital products.
Having spent a good portion of the last few years of my business around entrepreneurs who are heavy into marketing I’ve become painfully aware that for some reason there seems to be an aversion to ‘selling’ when it comes to WordPress.