If you have a skill, it can be both profitable and rewarding to build a course to teach it to others. But even if you put together an excellent course, learning how to market and sell that course can be tricky.
The article below aims to help with that by looking at the basics. It focuses on lead generation, starting with an explanation of what leads are and then taking you through the process of nurturing these leads into loyal customers for your courses.
If you’re like many online educators, you probably feel pretty confident in the content and quality of your course. After all, this is what inspired you to begin your elearning adventure in the first place.
However, many online educators are less confident when it comes to selling their course. And it doesn’t help that many of us use industry terminology that may or may not be familiar to those trying to learn the basics of sales and marketing. So, for this post, we’re going to take a step back and look at one of the basics: lead acquisition and nurturing. Here’s how to do it right.
Read full article: Lead Nurturing 101 for Online Educators