Plugin Developer Stories: Mailster by Jon Goldberg

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Building and managing a mailing list is a great way to build up your brand and keep your customers informed with newsletters and other emails. The Mailster WordPress plugin is designed to make this easy with its broad list of features.

Jon Goldberg, the plugin’s creator, answers questions about it in an interview below. From competing with already well-established plugins to ensuring its well supported, he offers plenty of insight that’s sure to be helpful to newer plugin developers looking to get into the market.

Mailster, from developer EverPress, gives customers a tool for writing and sending email newsletters while at the same time maintaining their subscriber lists all within their own WordPress installation.

Jon Goldberg was kind enough to answer a few of my questions about what goes into supporting a huge plugin such as Mailster and how their decision to sell through CodeCanyon has helped them.

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