Pricing can make or break a business, regardless of what kind of product or service you’re selling. You can drive away customers by charging too much or make too little to survive by pricing too low. How do you find that sweet spot in the middle, especially when it’s different for each product or service?
It isn’t easy, but the article below will help clarify some of the challenges and goals you’ll face, as well as provide some support for finding the right pricing for your WordPress business.
Pricing WordPress products & services can be the biggest opportunity & frustration. The better question is what are those products & services worth to you?
Anyone who has every sold a product or service around WordPress probably has a few frustrating stories to tell about their experience. I know I’ve had my fair share of frustrations (which inspired this post) and would love to see some changes take place.
For the sake of this post, here’s a general list of things I’m referring to. WordPress Products and Services: Themes, Plugins, Support, Maintenance, Documentation, Training, Ebooks, Coaching, Membership / Continuity.
Read the full article: The Challenges of Pricing and Selling with WordPress: Pricing