ProfitPress

Do you sell it via your website with a tool like Freemius? Do you sell it via a marketplace like Envato? Do you offer a freemium version through the WordPress repository? In this interview Vitalii shares his path to success using Freemius.

Phil Derksen has plenty of experience selling a WordPress product business. Here, he shares what the process looked like with his most recent acquisition.

There are many digital products out there. To sell, you’ll need to market yours. Patrick Rauland shares how he codes & promotes his products simultaneously.

When your plugin or theme business reaches a certain maturity, inevitably, you start to explore additional revenue streams. One trendy channel is affiliation. Setting up an Affiliate Program can be a powerful, long-term investment that will make you money, power up your SEO, and improve your brand awareness. Alternatively, if planned or executed incorrectly – become a huge waste of time and money, so it’s important to do it right.

About twenty months ago, while sitting on a couch in Auckland, New Zealand, my team and I flipped the switch to enable automatic renewals for AffiliateWP. Two months later we did the same thing for Easy Digital Downloads and Restrict Content Pro. This was a move that we had been working towards for nearly a year and it’s one that we believed would fundamentally change the position of the company over the next one to two years. Now that it has been twenty months, maybe we can answer the question: were we right? Did it make a significant impact for us or was it all futile hopes?

On December 14, 2016, my team and I pushed a significant change to our Easy Digital Downloads products: we increased the price on all extensions by 50-250%. Yes, you read that right: up to a 250% price increase on certain plugins. This change was done for a number of reasons, which I will get into shortly, and has resulted in a very interesting last three months. Since I have always been very open with my company’s financials, I would like to now share some reflections on the change that we made and to also share some of the aftermath of the change.

This marketing research discusses the importance of Black Friday & Cyber Monday, specifically for WordPress plugins & theme sellers. My goal is to bring forth data to show why not doing anything to increase sales during BFCM means leaving a LOT of money on the table, plain & simple.

If you’re new to WordPress plugin development You might be asking yourself whether you should release a limited, free version of your plugin with an option to upgrade, or maybe just charge money for any access to your product. The answer is a familiar one: It depends. Decisions, Decisions…

To build a winning marketing page that will drive installs, writing good copy is not enough. You need to take this further and optimize your marketing page with elements that leave an impression and drive conversions. Learn how to enrich your WordPress plugin marketing page with GIF animations boost your installs.

Co-founder of MotoPress, Alexander Mat, shares his company’s biggest challenges in today’s saturated and Guten-stirred WordPress products’ market. MotoPress has been a successful WordPress business creating sustainable plugins & themes for small & midsize businesses, so it is interesting to get Alex’s take.

Selling your premium WordPress plugins on CodeCanyon? Is this marketplace the best option in terms of revenue? We dug deep in their numbers to find out.

Envato’s ThemeForest and CodeCanyon are de-facto the leading marketplaces for WordPress plugins and themes. With a growing community of over 7 million subscribers, both marketplaces sound like a lucrative place to start selling your digital products. Are they right for your WordPress business?

In this week’s post, we’ll be taking a look at everything we do to create a new product or WordPress plugin. We don’t adhere strictly to any specific software development process, but the method we’re using currently seems to work well.

Looking at the WordPress plugins market today, the most widely used monetization model is “support + unlimited premium updates”, for a period of a year. And if you want to keep getting updates and support, you’ll have to purchase a license for another year.