There’s a multitude of options available when it comes to pricing your digital goods. Two of the most prominent amoung these are lifetime licenses and automatic annual renewals.
The article below compares the two, containing an interview with Amir Halzer, who explains why for his own business, he’s moved to the anual structure. In short, that structure provides the recurring income he and his employees need to sustain the business. There’s a lot more info to unpack below though, so be sure to give it a read.
My name is Amir Helzer, founder of OnTheGoSystems (makers of WPML and Toolset). In this article, I’m going to lay out the reasoning behind our recent move from Lifetime licenses to annual automatic renewals for our products. I’ll also explain why I warmly recommend you consider doing the same for your WordPress products. We need to get paid for our work. Clients need peace of mind. Automatic renewals offer exactly what both developers and the clients need.