A lot of the information you can find about running a membership site focuses on either drawing in new members, or dealing with membership churn. Both of these are important, but they aren’t all there is.
The article below focuses on long-term members, and the value they provide to your business over long periods of time. It talks a bit about retaining members for the long term, and how to grow a community around those members that benefits them, as well as the cumulative, continued growth of your membership website.
One of the best things about running a membership site is that your success isn’t necessarily all about the number of new sales you make, or even member churn. The truth is, your growth and success can be measured by the long-term value of your members – but what does that entail? In this post, we discuss the significance of long-term member value and how you can tap into it to maximize your membership results.
Read full article: Understanding the long-term value of your members