Category: Freelancers & Agencies

There was a recent article by Smashing Magazine that detailed how web agencies like mine need to step it up and offer more value than just building a website. It’s a misnomer that many of us find difficult to penetrate. The idea that our livelihood is going away because of websites like Squarespace, Weebly, WordPress.com or Wix, is not accurate.

If you’ve been in the game for a while, feel free to skip to the second post when it becomes available. No matter what stage your business is in, improved financial record-keeping and great habits can save you time and stress while opening the door for growth.

As you grow in your career as a software developer, a natural next step is to jump into independent consulting. You have greater control of your time, can make more money , and have the freedom to pick and choose the projects that you work on.

Automation can be a scary word for some, especially when a business relies on being able to make a personal connection with clients or customers. When it comes to working in WordPress, however, we understand that automation is a good thing (up to a certain point anyway). While we obviously don’t want a bot writing a bunch of gobbledygook for our blogs, we do want to streamline our workflows when it makes sense to do so.

The decision of whether or not to use pricing pages on your freelance website is entirely personal. Here’s how to decide if you should publically share pricing.

The most important thing about this question is knowing when to ask it. Most small businesses are masters of their craft, not website experts. That’s why 95% of small businesses have outdated websites. That’s also a big opportunity for WordPress professionals to help out.

Search engine optimization (SEO) is what increases your chances of being found when customers search for a product or service like yours with Google, Bing, and other search engines. If a customer is using a search engine to find what they need and you don’t show up, you don’t exist.

Half of small businesses still don’t have websites. Why? 41% of these businesses without websites say their business “does not need a website.” This is a dismissal, not a reason. WordPress and WordPress professionals are the answer to make it cheaper and easier. As a WordPress professional it’s our duty (and our opportunity) to bring more businesses online for the first time and help them thrive.