Are Themes Still a Profitable WordPress Business?

wordpress-themes-business

WordPress themes have made a lot of money for some of their top creators for quite some time, there’s no doubt about that. But as the marketplaces change, so can your sales.

The podcast and article below talk about this further, going into detail about the changing sale space and whether its still profitable to run a WordPress theme based business.

Can authors still make money selling WordPress themes? In today’s episode, Jonathan Atkinson an Envato Exclusive Author, joins Devin and I to discuss the current state of affairs in the WordPress theme marketplace. Atkinson shares some deep insights into Envato’s recent corporate restructuring, impact of multipurpose themes, and progressive competition in the space.


Envato isn’t the only distribution point lacking balance either. I discuss some of the challenges with the freemium-to-premium theme business model that I experience at WordPress.org with Slocum Themes. Top spots are worth a lot of money on WordPress.org and with recent findings of automated downloads knowingly — or unknowingly — gaming the rankings, it can be a disheartening experience for authors trying to run a respectable business.

If the player in the article is unavailable you can also listen to the episode below:

Read the full article: S2 E7: Are WordPress themes a viable business?