Running a successful WordPress plugin business is just about every WordPress plugin developer's dream job.
You get to build out your vision, you set your own hours, customers are often easier to deal with than clients, you decide what goes on the roadmap, you get reliable recurring income and your plugin could even get acquired.
But it's not easy getting there. The top plugins earn 50X more than the rest–how do you make your plugin one of those? There a dozens of steps between here and there, things like:
- Business model
- Pricing strategy
- Marketing & SEO
- Product licensing
- Offering discounts
- International sales
- Handling renewals
- Accepting payments
- Supporting customers
- Receipts and invoicing
The Freemium team put together an awesome guide covering these things. The guide is broken into 3 sections:
- Understanding the WordPress market.
- What to do before launch.
- What to do after launch to drive sales and growth.
Whether you already have a WordPress plugin business or you're thinking about starting one, check out this guide to help build a plugin business as great as your ambitions.
Your plugin’s sales aren’t going to just skyrocket on their own, so as a company that’s focused on helping WordPress product developers explode their sales – we decided it was time to publish an action-oriented business book that focuses on the business and entrepreneurial side of developing and selling WordPress plugins.
Read the full article: Grab your free copy of The Complete WordPress Plugin Business Book, By Freemius