John Jantsch is the founder of Duct Tape Marketing, a book, podcast, blog, and overall brand focused on marketing.
In this podcast, John talks about the importance of marketing, and how its often undervalued by companies that don't fully understand its importance. He explains how to sell marketing as a product, and how to get prospective companies to buy it. Take a listen or read about the interview below.
Marketing is a tough sell especially when some businesses don’t understand how important it actually is. So what happens when you sell marketing as a product?
In this weeks episode, Troy is over the moon to be speaking to one of his heroes – John Jantsch from Duct Tape Marketing. If you haven’t read this book, then buy it straight away! It blew Troy’s mind in its simplicity and was a total game changer for his career and his life. There is so much to learn and unpack in this podcast, so tune in.
Read the full article: Selling Marketing as a Product with John Jantsch