Offering lifetimes licenses for your WordPress products is a common choice. It offers customers a one-time payment option, which can certainly increase your number of long-term users.
However, if handled or priced poorly, you could be losing more money than you need to. The article below talks about this in more detail, offering advice on how to make them profitable, rather than costly, for your business.
My perception of a lifetime license is very different than the lifetime license WP Rocket or many of the other WordPress plugin businesses are offering.
I was actually very surprised, even in shock, learning how much money WordPress plugin developers are leaving on the table with their so-called, “lifetime license”.
Read the full article: Lifetime license for WordPress plugins – the right way!