Creating a niche can help focus your business. Despite focusing on a much smaller subset of the potential customers, it can actually boost your clients by giving people a reason to come to you specifically.
In the interview below, Sara Runn talks about this and much more, from putting together a remote team to the challenges of running a business. Be sure to give it a listen below.
In this episode, Matt Medeiros interviews Sara Dunn from the 11Web Agency. Sara is a website maker and SEO Consultant running a remote business based in Battle Creek Michigan.
Sara talks with Matt about her recent use of YouTube and how she is committed to producing regular content along with creating a niche for her freelance business.
Read the full article: Niching down your web design business