Finding a niche helps you seperate yourself from the many others who offer the same of very similar services. It makes you stand out, and can help you reach certain kinds of clients. But how does it work exactly, and how do you do it right?
The article below is all about how to correctly niche your business to make you more successful. It talks about what a niche is exactly and dispels some misconceptions about the idea, explaining how to find a specific kind of client that would need to hire you and focus your marketing on attracting those customers.
“Choosing a niche,” or coming up with strong business positioning, is one of the most difficult exercises for many of the freelancers I’ve worked with over the years. I think they point to a big disconnect between what niching actually is and what niching is thought to be.
Read full article: The Freelancer’s Guide To Niching Your Business