7 Things to Understand Before Helping a Client Develop Their Brand [List]


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The discovery phase of a project is crucial. Every client is going to be slightly different, and so is their ideal branding. To this end, it’s important that you understand your client as well as possible before you get started.

The article below will take you through seven questions to find answers to in your discovery phases to ensure that your clients get the best work you can provide, and branding that truly suits them and their business.

When we bring on a new client, we go through a pretty extensive discovery process. We’re of the belief that the most valuable branding work is authentic to that individual client. So we want to get to know them as well as we can before we try to represent them with visual design. Before you start developing a brand for a client, here are the things you need to understand about that client.

Read full article: Everything you need to know about a client before you brand their business

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