Selling Products & Services
The way you treat your product pricing can have a massive impact on your revenue and how your brand is received by customers – but deciding whether or not to discount your products (and to what extent) can be puzzling. If you run a digital product store, you’re probably wondering which strategy will work best for you. Sure, sales, deals, and special offers are standard practice throughout the eCommerce world, but before you go handing out coupon codes, you’ll want to understand the nuances of discounts – and the different effects that come along with them.
One of the main benefits of selling digital products is the entirely digital process; a streamlined experience from the checkout straight through to the delivery of your products. With so many tools and resources available, selling digital goods has never been easier – but in order to be successful, it’s crucial to get the process and the experience right!
Matt Johnson, of Pursuing Results, is a former WordPress developer who pivoted his business into a podcast production company, and he offers his production services as a full-package, standardised product. He sat down to talk with us about what that means, why it works, how other professionals can implement and scale the product model in their own businesses, and where the future of podcasting is headed.
Freelancers & Agencies
One of my favourite tools for business is Asana. Recently, I talked about how I use it to manage client lists more effectively by creating templates for them. Now, I’m going to let you know how I use project management templates in Asana to work more efficiently and consistently from project to project. In this tutorial, we explain how to use project management templates in Asana to work more efficiently and consistently.
You’ve probably read a lot about freelancing: Feast and famine. Where to find clients. How much to charge. These topics are fundamental, but it seems like most freelancers burn out before they get over these hurdles. Can freelancing be a stable, long-term career?
I know, I know… “Sales funnel” is a bit of a buzzword at the moment. But this episode of the WP Elevation podcast — featuring brilliant teacher Dave Foy — is going to change how you view sales funnels and how you use them in your business. More specifically, you’re going to learn how to use sales funnels to sell high-ticket products and level up your business.
So you do web development projects in your spare time to expand your skills and make some extra money. Good for you! At some point you may decide that being a full-time freelancer is a viable option. Where do you start? You’ve come to the right place.
Plugins & Themes
Jake Jackson, from Blue Liquid Designs, answered my questions about how Gravity PDF was conceived, the struggles with writing code to format and build PDFs, their revenue generating template system and how he markets the plugin to such a wide potential customer base.
Imtiaz Rayhan has developed a WordPress plugin focused on improving conversions for website owners involved in affiliate marketing. His plugin, WP Coupons and Deals, is built to make adding affiliate coupons to your site as simple as possible while also helping to improve your conversion rates. Imtiaz talks to us about how he became involved with WordPress, built WP Coupons and Deals and more.
If you do a quick search for “under construction” on the WordPress.org directory you’re going to find Web Factory ltd’s insanely popular, and smartly named, Under Construction Page plugin right at the top of the list. Under Construction Page is one of those rare plugins you find that advertises itself as simple and without fuss and then truly delivers on the promise. Once you install the plugin you are presented with a simple to use interface that let’s you built a custom under construction front end for your WordPress site without writing a single line of code.