Why WordPress Freelancers & Agencies Should Consider Specializing & Niching


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Having a specialization can help you attract customers by giving you a way to stand out from the crowd. Moving into a niche isn’t without its challenges however.

In the podcast below, several business owners talk about their experience with finding a WordPress niche, and the challenges they’ve faced in the past year. They go into more detail about the benefits of specialization as well, and how to position yourself right into the desired niche.

Many WordPress freelancers and agency owners are specializing or finding a niche in their businesses, They discuss how they need to adapt and change to the WordPress climate. This is the first roundtable of Season 8 where Matt Medeiros, Jason Resnick, Sara Dunn, and Nathan Allotey discuss the changes in the WordPress community.

Read full article: Productized & niche business owners sound off on the changes of WordPress

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