The Ultimate WordPress Resource List for Selling Products, Services & Generating Recurring Revenue

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Whether you're trying to sell products, services or generate recurring revenue with your WordPress business, there's a ton of competition and new competitors every day.

Why should prospective clients or customers choose you? What's the best way to get started? What other ways could you add recurring revenue to your business? How do you level up your business?

To stay ahead of your competitors you have to stay at the top of your game and keep up with all of the new learnings. But that's hard to do because there are literally thousands of articles you could read every day. How do you know what's worth reading?

Well, you're in luck because we've curated the top articles below in a growing list, with new articles every week. We do the hard work so you don't have to!

If you're also interested in selling plugins/themes or growing your freelance/agency business we have resource lists for those too.

We add new articles weekly, so remember to mark articles complete after reading them in order to track progress. You must be logged in to mark articles complete. If you don't have an account yet, get a free one here.


How to Use This Resource List

  • Below is an very brief excerpt of each article.
  • Clicking on an article will take you to an expanded overview of each article that we've manually created.
  • At the bottom of the article overview there's a link to the full article

Foundational Knowledge

Everything You Need to Know About Selling Software OnlineWhen it comes to selling digital products, software is unique. Over the last 6 years we've seen many of our users succeed with selling software products. Let's deeper look into the complex, exciting world of selling software online.
How to Scale Website Services Like SaaS for Recurring IncomeIf you're looking to scale your web services, did you know that you can serve all types of clients, earn a healthy automated recurring income, and build your client list all at the same time by applying the SaaS business model to your website consulting services?
Tips & Advice for Selling Services Through Your WebsiteServices are a completely different type of digital "product". You trade your time and specialized skills for remuneration, instead of selling a downloadable product. How do you ensure your service is beneficial to both you and your potential clients? Here we'll provide tips and advice for selling your services online.
How to Launch a Digital ProductYou’ve researched your market. You’ve validated your digital product idea. You’ve defined your niche. You’ve created your product and it’s at least in the Minimum Viable Product (MVP) stage. Now what? How do you successfully launch your digital product?
All About Running a WordPress Product & Services BusinessLet's drill down and expand upon what it's like running a WordPress consultancy, while trying to sell digital products.
How to Build a WordPress SaaS ProductA year and a half ago when I started thinking about what my next side project would be, I couldn’t have imagined the success that it would have. While it may seem small to some people, getting anybody to believe enough in your product to give you money for it is a huge accomplishment that you should be proud of.
Why Recurring Revenue is Good for WordPress BusinessesHere’s the thing I love about recurring revenue. It’s easily predictable. And predictable revenue is good. It lets you plan. It helps you invest in future efforts. It provides what you need to pay your support. Predictable and constant revenue allows you to offer something most customers really want: support and an engaging experience (beyond the sale).
How to Add Recurring Income to Your WordPress BusinessWordPress agencies and freelancers typically live on a constant stream of clients. Finish one job, get paid, and move onto the next. This can function as a steady income stream, but the constant need for more work limits the flexibility that many people are looking for from this kind of job. The ideal solution for many is recurring income.
Why (& How) to Use Value-Based Pricing to Sell WordPress Products & ServicesAs entrepreneurs (and especially as developers) we frequently undervalue our products and services. This not only leaves money on the table, but it’s also bad for your customers. Undercharging jeopardizes the future of the product or service they depend on. Paying what it’s worth supports the ongoing maintenance and development of the product. One way to fix this is with value-based pricing.
Why WordPress Professionals Should Consider Productized ServicesProductized services are a relatively new path for WordPress freelancers who are tired of client. Not only is it more scalable, but if done right it can also be a lot more profitable. Learn how.
How to Earn $15,000+/mo. with Productized ServicesWordPress professionals typically offer services to clients that are high value, but low scale. Productized services add constraints and narrow focus to systemize the process and consistently deliver it as a packaged service. Learn how the author got to $15,000/month in recurring revenue after only two months and shows how you can do the same.
How to Sell Services with WordPress Using WooCommerce & Easy Digital DownloadsDiscover everything you need to know about selling services and taking payment online with WordPress, WooCommerce and Easy Digital Downloads. Learn how to sell one-off services and regular subscriptions with recurring payments. All without any technical know-how!
How to Price WordPress Products & ServicesPricing WordPress products & services can be the biggest opportunity & frustration. The better question is what are those products & services worth to you? Anyone who has every sold a product or service around WordPress probably has a few frustrating stories to tell about their experience. I know I've had my fair share of frustrations (which inspired this post) and would love to see some changes take place.
The #1 Way to Add Recurring Revenue to a WordPress Freelance or Agency BusinessRunning a WordPress business is a challenging endeavor. With millions of freelancers and WordPress developers out there, competition worldwide is getting more aggressive, and the race to the bottom is never-ending. Here's how to boost revenue with recurring income.
How to Productize a Freelance BusinessToday we have a return appearance from an amazing past guest—Brian Casel. I’ve had a lot of people asking me to bring him back to talk about how to take your service-based business and turn that business into a product, or into something that can be scaled and automated.
7 Questions to Answer Before Launching a WordPress Maintenance BusinessEvery business is hard. My friends who run the coffee shop work long hours, but they love their job. My office building neighbor runs a lawn care service, and he works hard as well. What is satisfying is the reward you get for building a business. A WordPress site care business is the same. So, if you think you want to start a site care business, ask your self these seven questions.
A Guide to Refunds for Digital ProductsRefunds are a reality for every business; small, large, and in-between. But what happens when your business sells digital products that can't be returned? This week in The Weekly EDDit we explore the unique nature of refunds for digital products.
How to Sell with WordPressHaving spent a good portion of the last few years of my business around entrepreneurs who are heavy into marketing I’ve become painfully aware that for some reason there seems to be an aversion to ‘selling’ when it comes to WordPress.

Ways to Add Recurring Revenue

How to Sell WordPress Website Maintenance for Recurring RevenueInterested in learning more about how to sell website maintenance plans to your clients to create a steady revenue stream? Here's an EPIC post and webinar that covers everything you need to know about selling WordPress maintenance plans, including the templates you need to get started.
How to Build Recurring Revenue for Your WordPress Website BusinessIs recurring revenue in your website business important to you? In this interview, Brad Morrison from GoWP explains how he transitioned his development business to a support agency that generates recurring revenue in a steady and simplified way.
The Guide to Starting a WordPress Maintenance BusinessAs a web developer or designer, you know that there are ongoing tasks required to keep a client’s website in tip-top shape after launch, and that’s where there’s opportunity to start a WordPress maintenance business. Have you thought about the additional revenue you could make each month by offering those services to your clients?
How to Productize Your WordPress Consulting ServicesBrian, like most of us, started as a “web designer” then made the shift to product via Restaurant Engine. This is not — let me repeat — not an easy task. If you’ve been following me for a while, you know this is something that I’m working on day in and day out.
How to Build Recurring Revenue with Existing WordPress ClientsHow do you get your current clients who are paying you nothing, to start paying you something to maintain and care for their website? Many people think that their clients won’t pay, so they don’t reach out. Through coaching other website consultants, I've found that, in fact, it’s your current clients that know you, trust you and value your work. The majority of your existing clients are more willing to pay for a service you provide over a new client you have no track record with.
How a WordPress Agency Turned its Custom Plugins & Themes into Recurring IncomeToday we’d like to share one specific example that can help many WordPress agencies (and freelancers) to increase their monthly bottom line with in-house developed plugins & themes. This is the success story of Ryan Theis, a partner of ours. Ryan shares how they did it at their agency – BNG Design, an Inc 5,000 Web Design & Marketing agency from Fargo.
How to Grow Recurring Revenue with Content Creation for ClientsMost of us know that the biggest struggle for website clients is creating the content for their site. We'll show you how to turn that struggle into recurring revenue for your business, while solving your clients' problem at the same time.
Add Recurring Revenue to Your WordPress Business with Client ReportsFor a website creation and designing business, one of the most important things you can do is make it clear to your potential clients that your services provide a positive return on investment. This isn’t just limited to building the site initially. If you can convince a client to pay you to continually upkeep the site, the recurring income will provide you with a good bit of stability and freedom in your work.
7 Steps to Building a Profitable Productized WordPress ServiceIf the last two articles have piqued your interest in productized services and you want to learn more about how to get started, then read on. This 7-step guide will teach you how to productize your WordPress business.
3 Productized Service Examples to Add to Your WordPress BusinessProductized services offer new opportunities for WordPress professionals. They can be offered as add-on services or standalone services. This article offers 3 examples of productized consulting services that WordPress professionals can add to their offerings.
10 Productized Service Examples to Start Earning More MoneyHere are 10 examples of productized services you can start offering to increase your income. The author discusses how the productized service he created now generates $34,000/month in recurring revenue and is still going strong.
How WordPress Professionals Can Make More Money with Reseller HostingYou build WordPress websites for clients, so why not also host them to add recurring revenue to your cashflow? Recurring revenue from offering reseller hosting creates more predictable cashflow to level out the ebbs and flows of client work. Learn how to add reseller hosting to your business.
How to Add Recurring Income with WordPress Website Maintenance Plans Using ManageWPAdding recurring income to your business is a smart decision in the long-term. One way to do this is to add maintenance plans to your service offerings. And today, we'll show you how to do that.
How WordPress Freelancers Can Build Recurring RevenueOne of the most common questions we hear is "How do I generate recurring revenue for my WordPress website business?" Being a freelancer is difficult because you have no consistency in how much you'll make each month. Unfortunately, there is still no magic cure-all for the elusive 'passive income', but with these tips you can build recurring revenue for stability and long-term success.
6 Services to Add to a WordPress Maintenance Business to Boost Recurring RevenueSo, you have your WordPress site care business launched and you are growing confident each day with your process. You have several clients who are helping you generate a nice recurring revenue. Now, you are wondering how you can add more value to your clients and add more income to your revenue.
How to Launch a WordPress Maintenance Service for Recurring RevenueLaunching a WordPress maintenance service is a great way to add a reliable revenue stream to your freelance business. And ManageWP can be there every step of the way. One user shows us how he accomplished it so you can, too.

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