Retargeting is one of the most effective forms of marketing because it targets customers who we know are already interested in your products and services, thus more likely to buy. This makes your marketing dollars more effective and grows your bottom line. If that sounds great, then check out the guide on how to launch a retargeting campaign with WordPress linked below.
Retargeting (or remarketing) is something we’re all familiar with as consumers. You visit a website and browse the various products, services, or content published within it. You think, “Oh, that looks interesting. I may need to do something with this.” But then you leave. Maybe you didn’t like the price or you got distracted by something at work or you simply wanted to take time to marinate on the purchase before doing anything about it.
Read the full article: How to Successfully Launch a Retargeting Campaign Using WordPress