Sales can be a great way to get customers with less income or who were on the fence about purchasing your product to go ahead and buy. They can draw in a lot of extra traffic too, as people are more likely to share a product when its on sale. But they can also cause you a lot of trouble if handled poorly.
The article below is about doing sales right. From how often and how much to discount, to ensuring your website is up to the traffic boost, it covers several aspects of getting your sales right. It also covers how to evaluate your sale after it has run, giving you a sense of the benefits it provided and anything you might need to handle differently for your next one.
Discounting your products or offering a promotion for a short period of time can help you boost sales, increase profit, and grow your website’s exposure.
But don’t be blinded by dollar signs and zeroes on the bottom line – organizing a sale is a big task. Join us as we look at how to successfully run a sale on your website–here’s how to do it right.
Read full article: How to successfully run a sale on your eCommerce website