One of the most important keys to running a successful membership site is to keep your members engaged. There are several ways to draw in new members, but keeping engagement high is the best way to make sure you don’t lose them.
The article below will go over how to put together a content strategy to help you do this. It explains how to understand what your members need from your site, and how best to provide it in several different content formats.
Keeping your members engaged and coming back to your site is essential if you want to avoid member churn and nurture the long-lasting relationships that sustain a thriving membership business. Member engagement is the goal, but what drives it? It’s not just about creating interesting and useful content, it’s about helping your members get from A to B – giving them the real-world results they need to improve their lives or achieve their goals.
Read full article: Creating a content strategy for your membership site