If you want a truly successful blog you’re going to need a content strategy. Not just an idea of where you’re going, but a written out, defined, strategy to help ensure that you and your projects (and your team if you have one) stay on track.
But what makes a good content strategy? You need clear goals and a lot of research. Of course, there’s a lot more to it than that, and the guide below will walk you through the process in much more detail.
Want to take your blog from good to great? Build a blog content strategy. Having a written blog content strategy is what separates the good blogs from the truly great ones.
You basically double your chance of success with a written blog strategy. According to Content Marketing Institute, 60% of organizations with a written content strategy are effective, compared to only 32% of those with a purely verbal content strategy being effective.
Read the full article: How to Create a Blog Content Strategy – What 4 Years of Experience Have Taught Me