Grow Your Membership Business By Communicating Benefits [Guide]


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Running a membership-based website is a good way to bring in money, and one of the most straightforward monetization forms a website can have. But your members have to be properly compensated for their money if you want them to stick around long.

The article below compares benefits and rewards, showing you how to increase your value perception by making it clear what you offer, and presenting some of the things members value most out of their memberships.

Marketing wisdom tells us that communicating the features of your products is not enough; you must emphasize the benefits your customers will experience. In this post, we discuss some key differences between marketing benefits vs. features, and how this relates to what your members really want.

Read full article: Benefits vs. features: What do members value most?

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