Building an email marketing list and using it to drive sales is one of the best ways to sell any product- (especially WordPress products), but it's hard work and takes a lot of time to do right.
WordPress plugin and theme shops need a sufficiently high conversion rates to build a sustainable business. Email marketing can help with this, but it's a lot of work. Learn how to leverage email marketing automation as a “second brain” to help boost you business results.
In this post I share the email marketing automation technique we’ve come up with, using tools that are available for everyone. I’ll provide an inside look into our thought process of why we did it, how to set it up from A to Z, as well as try to answer the question – how has it been working for us?